Somewhere, Gene Kranz is smiling.

Launching a rocket into space isn’t easy. It takes a dedicated team of scientists and engineers, backed by an organization like ULA, SpaceX or NASA that will do whatever it takes to see it launch and successfully reach orbit. To quote legendary NASA Flight Director (and vest-wearer) Gene Kranz, “Failure is not an option.” The…

Social Fresh: Content For The Sake Of Content.

By Casey Goldstein I recently attended the Social Fresh Conference in Orlando. While the two-day conference covered many topics, the theme could be summed up, oddly, in one of my least favorite Harry Potter quotes: “Progress for the sake of progress must be discouraged.” Let me explain. I don’t mean it in the same way…

Paradise Chief Creative Officer Dies Gruesome Celluloid Death

By Eric Snider “Wanna see me die this weekend?” When that ominous phrase appeared in the subject line in a email from our Chief Creative Officer, Tom Merrick, some Paradise staffers rushed to his office for an intervention, others looked up phone numbers for hotlines, and a few of us mused, “Working here’s not that…

Be a Better Boomer: Think like a Millennial

By Eric Snider Would you rather spend $150 on a new pair of shoes or a special dinner with your significant other? A new Cuisinart or a night in a hotel room overlooking the beach? Don’t worry, there’s no right or wrong answer. (For the record, I still lean toward the fresh kicks.) But reams…

Paradise Wins National ADDY Award

Agency receives national recognition for public relations campaign ST. PETERSBURG, Fla. (June 7, 2016) – Paradise Advertising was awarded a National ADDY Award today at the American Advertising Federation (AAF) National Conference in Anaheim, California. Claiming a Silver ADDY for its “Manaphin” Case Study Video for Visit St. Pete/Clearwater, the agency builds off of its Gold…

Iconic St. Petersburg Resort Hires Celebrated Local Agency

Paradise Advertising welcomes the Vinoy Renaissance Resort & Golf Club to list of public relations clients Paradise Advertising is now the Public Relations agency of record for the Vinoy Renaissance Resort and Golf Club, located in downtown St. Petersburg, Florida. The partnership, which began March 1, is the agency’s third Marriott International client for public…

Agency’s Creative Department Moves into new “Thinking Room,” Hires New Chief Creative Officer

 Department moves into new workspace and welcomes Tom Merrick Paradise Advertising’s Creative Department has undergone a series of exciting changes with the addition of a new Chief Creative Officer and a new workspace to house the department in its headquarters in downtown St. Petersburg, Florida. Tom Merrick recently joined Paradise in the role of Chief…

Paradise Advertising Wins Six Medals at Tampa Bay Addy Celebration

On the heels of its national success at the Adrian Awards in New York City earlier this week, Paradise Advertising & Marketing took home six ADDY Awards Thursday night at the 2016 American Advertising Awards Tampa Bay Chapter Awards Show Gala. Paradise was the only local agency to win a Gold ADDY for a nationally…

Paradise Wins 18 Medals, Including 9 Gold, at Global “Oscars” of the Travel and Hospitality Industry in New York City

Evaluated and awarded by a top panel of more than 200 international judges under the guidance of the Hospitality Sales & Marketing Association International (HSMAI). Paradise’s 18 medals for five different clients — Amelia Island CVB; Orlando North, Seminole County CVB; Paradise Coast (Naples, Marco Island and Everglades CVB); Space Florida and Visit St. Petersburg…

Flourishing Social Media Team is Agency’s Trending Topic

Paradise Advertising’s Social Media department continues to see growth with two new hires. Bridging the gap between traditional departments such as media, PR, analytics and creative, the social media department has proven vital to the success of crossover campaigns. Jessica Mackey, Director of Social, leads the Paradise Social team and works closely with all of…

Social Fresh Conference: Learning to be Human

By Brittany Weissler, Senior Writer I have to say, I wasn’t sure what to expect going to my first social media conference. I’m a digital native—no, I don’t care, I’ll say the infamous word—I’m a millennial. We’re supposed to innately know social media. Be the lifeblood of the social sphere. But it’s a lot simpler…

Space Florida and Paradise Advertising Launch Space Tourism Campaign

“WeAreGoFL” Features Mike Rowe; Celebrates the Thrill of Record Rocket Liftoffs KENNEDY SPACE CENTER/ST. PETERSBURG, FL (May 21, 2015) – Space Florida, the Sunshine State’s aerospace and spaceport development authority, and Paradise Advertising, Digital & Entertainmentwill unveil this week a national multi-media campaign to promote Florida as the rocket launch capital of the world.The drive features…

Paradise Wins 41 Medals, Including Platinum and 20 Gold, At Global Creative Festival In New York

On the heels of winning 35 medals from worldwide creative festivals over the past year, including four Best of Shows for three different clients, Paradise Advertising, Digital and Entertainment was honored again in New York last night with a record-breaking 41 more medals, including 20 Gold across all media and platforms and the coveted Platinum…

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