Be a Better Boomer: Think like a Millennial

By Eric Snider Would you rather spend $150 on a new pair of shoes or a special dinner with your significant other? A new Cuisinart or a night in a hotel room overlooking the beach? Don’t worry, there’s no right or wrong answer. (For the record, I still lean toward the fresh kicks.) But reams…

Paradise Wins National ADDY Award

Agency receives national recognition for public relations campaign ST. PETERSBURG, Fla. (June 7, 2016) – Paradise Advertising was awarded a National ADDY Award today at the American Advertising Federation (AAF) National Conference in Anaheim, California. Claiming a Silver ADDY for its “Manaphin” Case Study Video for Visit St. Pete/Clearwater, the agency builds off of its Gold…

Iconic St. Petersburg Resort Hires Celebrated Local Agency

Paradise Advertising welcomes the Vinoy Renaissance Resort & Golf Club to list of public relations clients Paradise Advertising is now the Public Relations agency of record for the Vinoy Renaissance Resort and Golf Club, located in downtown St. Petersburg, Florida. The partnership, which began March 1, is the agency’s third Marriott International client for public…

Agency’s Creative Department Moves into new “Thinking Room,” Hires New Chief Creative Officer

 Department moves into new workspace and welcomes Tom Merrick Paradise Advertising’s Creative Department has undergone a series of exciting changes with the addition of a new Chief Creative Officer and a new workspace to house the department in its headquarters in downtown St. Petersburg, Florida. Tom Merrick recently joined Paradise in the role of Chief…

Paradise Advertising Wins Six Medals at Tampa Bay Addy Celebration

On the heels of its national success at the Adrian Awards in New York City earlier this week, Paradise Advertising & Marketing took home six ADDY Awards Thursday night at the 2016 American Advertising Awards Tampa Bay Chapter Awards Show Gala. Paradise was the only local agency to win a Gold ADDY for a nationally…

Paradise Wins 18 Medals, Including 9 Gold, at Global “Oscars” of the Travel and Hospitality Industry in New York City

Evaluated and awarded by a top panel of more than 200 international judges under the guidance of the Hospitality Sales & Marketing Association International (HSMAI). Paradise’s 18 medals for five different clients — Amelia Island CVB; Orlando North, Seminole County CVB; Paradise Coast (Naples, Marco Island and Everglades CVB); Space Florida and Visit St. Petersburg…

Flourishing Social Media Team is Agency’s Trending Topic

Paradise Advertising’s Social Media department continues to see growth with two new hires.Bridging the gap between traditional departments such as media, PR, analytics and creative, the social media department has proven vital to the success of crossover campaigns. Jessica Mackey, Director of Social, leads the Paradise Social team and works closely with all of the…

Social Fresh Conference: Learning to be Human

By Brittany Weissler, Senior Writer I have to say, I wasn’t sure what to expect going to my first social media conference. I’m a digital native—no, I don’t care, I’ll say the infamous word—I’m a millennial. We’re supposed to innately know social media. Be the lifeblood of the social sphere. But it’s a lot simpler…

Space Florida and Paradise Advertising Launch Space Tourism Campaign

“WeAreGoFL” Features Mike Rowe; Celebrates the Thrill of Record Rocket Liftoffs KENNEDY SPACE CENTER/ST. PETERSBURG, FL (May 21, 2015) – Space Florida, the Sunshine State’s aerospace and spaceport development authority, and Paradise Advertising, Digital & Entertainmentwill unveil this week a national multi-media campaign to promote Florida as the rocket launch capital of the world.The drive features…

Paradise Wins 41 Medals, Including Platinum and 20 Gold, At Global Creative Festival In New York

On the heels of winning 35 medals from worldwide creative festivals over the past year, including four Best of Shows for three different clients, Paradise Advertising, Digital and Entertainment was honored again in New York last night with a record-breaking 41 more medals, including 20 Gold across all media and platforms and the coveted Platinum…

/

A Strategic Creative Advertising, Digital & Entertainment Company