On the heels of winning 35 medals from worldwide creative festivals over the past year, including four Best of Shows for three different clients, Paradise Advertising, Digital and Entertainment was honored again in New York last night with a record-breaking 41 more medals, including 20 Gold across all media and platforms and the coveted Platinum Award for the World’s Best Integrated Campaign, at the Adrian Awards, the global “Oscars” of the travel and hospitality industry.
The awards were presented at the New York City Marriott Marquis and showcased the best in creativity from the Who’s Who of worldwide travel and hospitality brands by the top global advertising and public relations agencies.
Celebrating creative innovation, inspiration, and effectiveness in marketing communications from across the globe, the annual event is the world’s largest advertising, digital marketing, and public relations competition in the industry. Thousands of entries from more than 35 countries are carefully evaluated and awarded by a top panel of over 200 international judges under the guidance of the Hospitality Sales & Marketing Association International (HSMAI).
“The soul of Paradise has always been about growing our client’s brands through game-changing strategic and creative thinking,” said Cedar Hames, CEO and Chief Strategy Officer of Paradise. “We are honored to win 41 Adrian Awards, and especially 20 Gold and the prestigious Platinum for the World’s Best Integrated Campaign. This a tribute to in our talented team and forward-thinking marketing partners who are leading the way in the digital, mobile and social media age.”
Paradise’s record-breaking 41 medals for five different clients include major wins across advertising, digital/social media and public relations categories. The Tampa/St. Petersburg based agency placed first for Best Television, Best Web Videos, Best Web Series, Best Website, Best Outdoor Campaign, Best Transit Campaign, Best Magazine Campaign, Best Loyalty Campaign, Best Public Relations Television Feature, and Best Complete Integrated Advertising Campaign.
“We are all stunned, shocked and thrilled to dominate the Adrian Awards for the second year running, “ said Larry Tolpin, President and Chief Creative Officer of Paradise. “I would like to thank everybody who made this possible: our clients for their courage and trust; our agency team for their hard work, long hours and brilliant transmedia storytelling; and the Adrian Awards Festival for championing and honoring creativity, innovation and advertising ideas that work.”
Some of the marketing partners of Paradise who brought home top Adrian Awards this year include Amelia Island CVB, Mote Marine Laboratory & Aquarium, Naples, Marco Island, Everglades CVB, St. Petersburg/Clearwater CVB, and Seminole County CVB.
“There is a clear, proven, correlation between creativity and effectiveness,” added Tolpin. “That’s why these awards matters and why we have a relentless focus on delivering the best work and best results for our clients, day-in and day-out, campaign by campaign.”