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Agency’s Creative Department Moves into new “Thinking Room,” Hires New Chief Creative Officer

 Department moves into new workspace and welcomes Tom Merrick

Paradise Advertising’s Creative Department has undergone a series of exciting changes with the addition of a new Chief Creative Officer and a new workspace to house the department in its headquarters in downtown St. Petersburg, Florida.

Tom Merrick recently joined Paradise in the role of Chief Creative Officer. He brings more than 25 years of agency experience with both business-to-business and business-to-consumer advertising at various agencies in New York. Most recently, Merrick served as Executive Creative Director at Eric Mower + Associates where he managed the creative output of a 250-person agency across eight locations and handled client relations. Additionally, he served as an adjunct professor at Syracuse University’s prestigious Newhouse School for five years.

Along the way, Merrick won numerous awards for his work for high-tech, healthcare and financial clients. Eager to put his strategic and creative skills to work for different clients in different categories, Merrick was intrigued by the opportunity to become part of the Paradise Advertising team.

“Paradise is an agency to keep your eye on,” said Merrick. “We have clients who are eager to create fun, breakthrough campaigns, and people from every discipline with the skills to make them. I couldn’t be more excited to be part of such an incredibly talented team.

The Creative Department’s new space is located a short walk down the hall from the agency’s main office. Designed to maximize collaboration and foster “creative collisions,” the open-concept work environment features wall-mounted video monitors and a fully furnished modern seating area.

“It looks and feels like a living room,” says Merrick. “But it’s designed to foster big thinking. It’s a Thinking Room.”

Merrick and Paradise’s other creative directors will occupy three open-walled cubicles at one end of the room, providing constant access and inspiration to the team. There is ample room in the space for Paradise’s growing team of copywriters, art directors, video producers, and editors to collaborate on their next groundbreaking campaign.

“We’re thrilled to have Tom join the Paradise team and simultaneously introduce this new work environment for our award-winning Creative Department,” said Cedar Hames, CEO & Chief Strategy Officer of Paradise. “The expansion of our office is tangible proof of our continuing growth, and we can’t wait to see the benefits of its collaboration-focused layout.”