Paradise Advertising’s Social Media department continues to see growth with two new hires. Bridging the gap between traditional departments such as media, PR, analytics and creative, the social media department has proven vital to the success of crossover campaigns.
Jessica Mackey, Director of Social, leads the Paradise Social team and works closely with all of the department’s clients. Prior to joining Paradise, Mackey honed her skills at agencies in New York, Washington, D.C., Connecticut and more, where she developed a strong background in social strategy and account management.
Mackey’s team has grown with the recent hires of two new Community Managers: Lauren Couturier and Casey Goldstein. Couturier, a graduate of Stetson University, comes from a social media management background and works out of Paradise’s Naples office. Goldstein, based in St. Pete, is a graduate of University of Florida, holds a Master’s Degree in Social Media and comes from a background in social media management at the university level.
Paradise Advertising is currently working with a diversified set of clientele, including: The Vinoy Renaissance Resort & Golf Club, Orlando North/Seminole County, Space Florida, and the Naples/Marco Island/Everglades CVB.
Social media continues to prove itself as an invaluable media channel for all brands and provides the opportunity to create genuine relationships with new and existing consumers. These relationships strengthen brand awareness and loyalty, and the one-on-one connections foster brand advocates who help tell the brand’s story on their own.
“Social media is a channel within the broader marketing mix that can, in many ways, more effectively gauge customer feedback, reach specifically targeted individuals, and make human connections,” said Mackey. “Our team is able to bring a new perspective on integrating campaigns to the social world, and provides ongoing insight and consultation to all of our clients.”
Paradise Advertising’s social media services include: Strategic Planning, Campaign Integration, Creative Content Development, Community Management, Building Consumer Advocacy, Cross-Platform Expertise, Analytics and Reporting, Social Influencer Campaigns, Social Campaign Development, Crisis Management, and Paid Social Advertising Efforts.