Agency receives national recognition for public relations campaign
ST. PETERSBURG, Fla. (June 7, 2016) – Paradise Advertising was awarded a National ADDY Award today at the American Advertising Federation (AAF) National Conference in Anaheim, California. Claiming a Silver ADDY for its “Manaphin” Case Study Video for Visit St. Pete/Clearwater, the agency builds off of its Gold and Best in Show awards at the Florida/Caribbean District ADDY’s.
“It is a tremendous honor to be awarded a national ADDY,” said Cedar Hames, President and CEO of Paradise. “I am incredibly proud of my team and that we are one of only two agencies from Tampa Bay area awarded at the national level. It’s a fantastic feeling to be recognized alongside some of the most talented people in our industry.”
The American Advertising Awards is the ad industry’s largest and most entered competition, receiving over 40,000 entries per year. In a three-tiered, national competition, entrants must place at the local and district levels before gaining entrance to the national competition. Winning an award at the national level is regarded as one of the most prestigious awards to earn within the ad community.
Paradise’s “Manaphin” Case Study Video for Visit St. Pete/Clearwater — an April Fools Day stunt that touted the discovery of a half-manatee/half-dolphin in Gulf waters and went viral internationally — grabbed Gold and Best of Show in the Online Interactive category at its district-level competition in Tampa, Fla. Paradise also earned a Gold in Cross Platform (advertising across all media) for its winter campaign on behalf of the Naples/Marco Island/Everglades convention & visitors bureau.
“Winning a national ADDY award speaks volumes about the appeal and effectiveness of our agency’s creativity,” said Tom Merrick, VP and Chief Creative Officer at Paradise. “If your work is good enough to win three times in a row, you have reason to be proud of the work and the team that created it.”