Three Department Directors Elevated to VP Status
Tara Tufo, based in St. Petersburg, has been named Vice President of Public Relations. She oversees the agency’s many clients, including The JW Marriott Marco Island Beach Resort, space tourism leader We Are Go FL, and The Dalí Museum. With more than 16 years of PR experience in both Florida and New York City, Tufo has assembled a team of PR strategists with a keen eye for media opportunities and the savvy to turn them into results. Prior to joining Paradise, Tufo worked in-house for Discover Crystal River Tourism and Knoll Inc. in New York. She also worked at KBNN, a Manhattan restaurant and hospitality Public Relations agency.
Shirley Pekarek has been named Vice President of Finance. She handles all financial matters for the company, and directs HR and administration. With more than 30 years of professional accounting experience, Pekarek has worked for Ernst and Young in St. Petersburg; Hill Heipe and Associates CPA PA; Danka Industries; and Irwin Contracting. Shirley has been the company Controller since 2013.