John Morgan

Director of Research & Analytics

From his upbringing in the small fishing village of Poulsbo, Washington to becoming an industry leader in marketing analytics, John has taken quite a voyage.

For Paradise, he has overseen the implementation of a sophisticated in-house Ad Server, which has seriously raised the agency’s game in the realm of data accumulation and analysis. His work vastly improves the agency’s knowledge base and enhances our ability to track performance for our clients.

John has worked in the publishing and agency realms, with stints at MRM//McCann and Triad Retail Media. He has plied his trade in San Francisco — where he began his career at a software startup — as well as Salt Lake City and Tampa, before joining Paradise in 2015.

When not deep into metrics, he plays music (bass, guitar, drums, keyboards, and even didgeridoo), watching and participating in motor sports, and taking runs along St Pete’s beautiful waterfront.