Tom Merrick

VP, Chief Creative Officer

Tom arrived at Paradise in late 2015 after a 25- year tenure at Syracuse-based Eric Mower and Associates, where he rose to the post of Executive Creative Director, overseeing the creative output of a 250-person, eight-office team.

During the brutal winter of 2015, he found himself walking down a blustery, snow-choked street and thought: There are people who don’t live like this … and I don’t have to.

St. Petersburg provided an enticing alternative — as did Paradise Advertising. A quarter century into a decorated career at a big agency, he was ready for something smaller, eager to re-embrace day-to-day concepting, writing and directing.

Tom has performed and guided work for a diverse array of clients, among them BlueCross BlueShield, Angel Soft Facial Tissue, KeyBank, FedEx Kinko’s and Hofmann Hotdogs. Paradise represents his first serious dive into destination and lifestyle marketing, a prospect that makes him feel warm all over.