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Paradise Wins National ADDY Award

Agency receives national recognition for public relations campaign

ST. PETERSBURG, Fla. (June 7, 2016) – Paradise Advertising was awarded a National ADDY Award today at the American Advertising Federation (AAF) National Conference in Anaheim, California. Claiming a Silver ADDY for its “Manaphin” Case Study Video for Visit St. Pete/Clearwater, the agency builds off of its Gold and Best in Show awards at the Florida/Caribbean District ADDY’s.

“It is a tremendous honor to be awarded a national ADDY,” said Cedar Hames, President and CEO of Paradise. “I am incredibly proud of my team and that we are one of only two agencies from Tampa Bay area awarded at the national level. It’s a fantastic feeling to be recognized alongside some of the most talented people in our industry.”

The American Advertising Awards is the ad industry’s largest and most entered competition, receiving over 40,000 entries per year. In a three-tiered, national competition, entrants must place at the local and district levels before gaining entrance to the national competition. Winning an award at the national level is regarded as one of the most prestigious awards to earn within the ad community.

Paradise’s “Manaphin” Case Study Video for Visit St. Pete/Clearwater — an April Fools Day stunt that touted the discovery of a half-manatee/half-dolphin in Gulf waters and went viral internationally — grabbed Gold and Best of Show in the Online Interactive category at its district-level competition in Tampa, Fla. Paradise also earned a Gold in Cross Platform (advertising across all media) for its winter campaign on behalf of the Naples/Marco Island/Everglades convention & visitors bureau.

“Winning a national ADDY award speaks volumes about the appeal and effectiveness of our agency’s creativity,” said Tom Merrick, VP and Chief Creative Officer at Paradise. “If your work is good enough to win three times in a row, you have reason to be proud of the work and the team that created it.”

Iconic St. Petersburg Resort Hires Celebrated Local Agency

Paradise Advertising welcomes the Vinoy Renaissance Resort & Golf Club to list of public relations clients

Paradise Advertising is now the Public Relations agency of record for the Vinoy Renaissance Resort and Golf Club, located in downtown St. Petersburg, Florida. The partnership, which began March 1, is the agency’s third Marriott International client for public relations.

Adding PR services rounds out the relationship between the Vinoy and Paradise, which began in April 2015 when the Vinoy hired the agency to handle its social media channels. As the resort’s official Public Relations agency of record, Paradise will work to promote the grandeur and esteem of the Vinoy, as well as its innovative culinary offerings, world-class golf and tennis facilities and luxurious ambience.

Paradise also handles public relations for two other Florida properties: Sawgrass Marriott Golf Resort & Spa and the Marco Island Marriott Beach Resort, Golf Club & Spa.

“We’re thrilled to grow our relationship with the Vinoy,” said Cedar Hames, CEO of Paradise. “Not only is the St. Petersburg icon located only steps from our agency, but our continuing partnership helps to solidify the success of our efforts within Marriott International.”

Paradise Advertising Wins Six Medals at Tampa Bay Addy Celebration

On the heels of its national success at the Adrian Awards in New York City earlier this week, Paradise Advertising & Marketing took home six ADDY Awards Thursday night at the 2016 American Advertising Awards Tampa Bay Chapter Awards Show Gala.

Paradise was the only local agency to win a Gold ADDY for a nationally integrated campaign — for its 2015-16 winter program on behalf of the Naples/Marco Island/ Everglades convention & visitors bureau.

The gala, which took place at the Cuban Club in Ybor City, celebrated the best in marketing creativity throughout Tampa Bay.

Paradise’s six medals included work for the Daytona Beach convention and visitors bureau; Naples/Marco Island/Everglades CVB; Visit St. Petersburg/Clearwater; the Women and Girls Cancer Alliance; the Juvenile Welfare Board; and Remember Honor Support.

“This has truly been a special week for Paradise and its partners,” said Cedar Hames, CEO and Chief Strategy Officer of Paradise. “So much goes into developing all of our work, I want to salute the talented team we have built here at Paradise. Each and every member of our group brings great passion to their work and take great pride in our story-telling efforts.”

Here is a complete run-down of Paradise’s ADDY awards:

- Naples/Marco Island/The Everglades: Winter Campaign 2015-16 — Gold

- Daytona Beach CVB: “Authentic” — Silver

- Remember Honor Support: 4th Annual Patriot Day Breakfast Video — Silver

- Visit St. Petersburg/Clearwater: Manaphin Case Study Video  – Silver

- Women & Girls Cancer Alliance: Panty Pledge Campaign — Silver

- Juvenile Welfare Board: Logo & Identity Package — Silver

Paradise Wins 18 Medals, Including 9 Gold, at Global “Oscars” of the Travel and Hospitality Industry in New York City

Evaluated and awarded by a top panel of more than 200 international judges under the guidance of the Hospitality Sales & Marketing Association International (HSMAI).

Paradise’s 18 medals for five different clients — Amelia Island CVB; Orlando North, Seminole County CVB; Paradise Coast (Naples, Marco Island and Everglades CVB); Space Florida and Visit St. Petersburg Clearwater — included wins across the advertising, digital/social media and public relations categories.

In the past three years, Paradise has won 103 medals at the annual gathering.

“This is a great honor for all of us at Paradise and a tribute to our talented team and our driven partners who are leading the way in this age of storytelling,” said Cedar Hames, CEO and Chief Strategy Officer of Paradise. “Our focus is on creating world-class ideas through stories that consumers talk about and fall in love with, no matter where and how they might encounter them. The­ power of stories is at the core of everything we do.”

Out of more than 1,300 entries submitted, Paradise’s work was judged to be exceptional by experts in hospitality, travel, tourism and media. According to HSMAI, judges were asked to evaluate each entry based on its own merit and success in achieving its objective.

Space Florida and Paradise Advertising Launch Space Tourism Campaign

“WeAreGoFL” Features Mike Rowe; Celebrates the Thrill of Record Rocket Liftoffs

KENNEDY SPACE CENTER/ST. PETERSBURG, FL (May 21, 2015) – Space Florida, the Sunshine State’s aerospace and spaceport development authority, and Paradise Advertising, Digital & Entertainmentwill unveil this week (more…)

Paradise Wins 41 Medals, Including Platinum and 20 Gold, At Global Creative Festival In New York

On the heels of winning 35 medals from worldwide creative festivals over the past year, including four Best of Shows for three different clients, Paradise Advertising, Digital and Entertainment was honored again in New York last night with a record-breaking 41 more medals, including 20 Gold across all media and platforms and the coveted Platinum Award for the World’s Best Integrated Campaign, at the Adrian Awards, the global “Oscars” of the travel and hospitality industry.

The awards were presented at the New York City Marriott Marquis and showcased the best in creativity from the Who’s Who of worldwide travel and hospitality brands by the top global advertising and public relations agencies.

Celebrating creative innovation, inspiration, and effectiveness in marketing communications from across the globe, the annual event is the world’s largest advertising, digital marketing, and public relations competition in the industry. Thousands of entries from more than 35 countries are carefully evaluated and awarded by a top panel of over 200 international judges under the guidance of the Hospitality Sales & Marketing Association International (HSMAI).

“The soul of Paradise has always been about growing our client’s brands through game-changing strategic and creative thinking,” said Cedar Hames, CEO and Chief Strategy Officer of Paradise. “We are honored to win 41 Adrian Awards, and especially 20 Gold and the prestigious Platinum for the World’s Best Integrated Campaign. This a tribute to in our talented team and forward-thinking marketing partners who are leading the way in the digital, mobile and social media age.”

Paradise’s record-breaking 41 medals for five different clients include major wins across advertising, digital/social media and public relations categories. The Tampa/St. Petersburg based agency placed first for Best Television, Best Web Videos, Best Web Series, Best Website, Best Outdoor Campaign, Best Transit Campaign, Best Magazine Campaign, Best Loyalty Campaign, Best Public Relations Television Feature, and Best Complete Integrated Advertising Campaign.

“We are all stunned, shocked and thrilled to dominate the Adrian Awards for the second year running, “ said Larry Tolpin, President and Chief Creative Officer of Paradise. “I would like to thank everybody who made this possible: our clients for their courage and trust; our agency team for their hard work, long hours and brilliant transmedia storytelling; and the Adrian Awards Festival for championing and honoring creativity, innovation and advertising ideas that work.”

Some of the marketing partners of Paradise who brought home top Adrian Awards this year include Amelia Island CVB, Mote Marine Laboratory & Aquarium, Naples, Marco Island, Everglades CVB, St. Petersburg/Clearwater CVB, and Seminole County CVB.

“There is a clear, proven, correlation between creativity and effectiveness,” added Tolpin. “That’s why these awards matters and why we have a relentless focus on delivering the best work and best results for our clients, day-in and day-out, campaign by campaign.”