A Strategic Creative Advertising, Digital & Entertainment Company

Paradise Advertising Wins 4th District ADDYs

Celebrated agency brings home two gold and four silver advertising awards
Paradise Advertising and Marketing has been recognized at the American Advertising Awards competition with six district-level ADDY Awards for its multi-platform “Vacationauts” campaign for Space Florida. Paradise scored big at February’s AAF T

Paradise Advertising Hits the Ground Running in ‘17

A deluge of awards, exciting developments, new clients and more. ADDYs — On Thursday, Feb. 16, Paradise scored big at the Tampa Bay American Advertising Awards Gala, taking home 14 ADDYs — including the coveted Best of Show — for our “We Are Go Vactionauts” campaign on behalf

How to ease a troubled mind: Take a fishing charter in Naples

By Eric Snider Alone, sleepless, in a hotel room at 2:30 a.m. is not a good place to be. That’s where I found myself on a trip for work not long ago. As a committed eight-hour-a-night guy, wakefulness makes me restless, which causes me concern, which morphs into worry. Sleep quickly becomes out of the question. That night, due to a lot of stuff, I

Somewhere, Gene Kranz is smiling.

Launching a rocket into space isn't easy. It takes a dedicated team of scientists and engineers, backed by an organization like ULA, SpaceX or NASA that will do whatever it takes to see it launch and successfully reach orbit. To quote legendary NASA Flight Director (and vest-wearer) Gene Kranz, "Failure is not an option." The same holds true when

Paradise Chief Creative Officer Dies Gruesome Celluloid Death

By Eric Snider “Wanna see me die this weekend?” When that ominous phrase appeared in the subject line in a email from our Chief Creative Officer, Tom Merrick, some Paradise staffers rushed to his office for an intervention, others looked up phone numbers for hotlines, and a few of us mused, “Working here’s not that bad.” False alarm.

Be a Better Boomer: Think like a Millennial

By Eric Snider Would you rather spend $150 on a new pair of shoes or a special dinner with your significant other? A new Cuisinart or a night in a hotel room overlooking the beach? Don’t worry, there’s no right or wrong answer. (For the record, I still lean toward the fresh kicks.) But reams of consumer research show that more and mor

Paradise Wins National ADDY Award

Agency receives national recognition for public relations campaign ST. PETERSBURG, Fla. (June 7, 2016) – Paradise Advertising was awarded a National ADDY Award today at the American Advertising Federation (AAF) National Conference in Anaheim, California. Claiming a Silver ADDY for its “Manaphin” Case Study Video for Visit

Iconic St. Petersburg Resort Hires Celebrated Local Agency

Paradise Advertising welcomes the Vinoy Renaissance Resort & Golf Club to list of public relations clients Paradise Advertising is now the Public Relations agency of record for the Vinoy Renaissance Resort and Golf Club, located in downtown St. Petersburg, Florida. The partnership, which began March 1, is the agency’s third Marriott I

Paradise Advertising Wins Six Medals at Tampa Bay Addy Celebration

On the heels of its national success at the Adrian Awards in New York City earlier this week, Paradise Advertising & Marketing took home six ADDY Awards Thursday night at the 2016 American Advertising Awards Tampa Bay Chapter Awards Show Gala. Paradise was the only local agency to win a Gold ADDY for a nationally integrated campaign — for its 2

Flourishing Social Media Team is Agency’s Trending Topic

Paradise Advertising’s Social Media department continues to see growth with two new hires. Bridging the gap between traditional departments such as media, PR, analytics and creative, the social media department has proven vital to the success of crossover campaigns. Jessica Mackey, Director of Social, leads the Paradise Social team and works closely w

Social Fresh Conference: Learning to be Human

By Brittany Weissler, Senior Writer I have to say, I wasn’t sure what to expect going to my first social media conference. I’m a digital native—no, I don’t care, I’ll say the infamous word—I’m a millennial. We’re supposed to innately know social media. Be the lifeblood of the social sphere. But it’s a lot simpler to say you know social media than

Space Florida and Paradise Advertising Launch Space Tourism Campaign

“WeAreGoFL” Features Mike Rowe; Celebrates the Thrill of Record Rocket Liftoffs KENNEDY SPACE CENTER/ST. PETERSBURG, FL (May 21, 2015) – Space Florida, the Sunshine State’s aerospace and spaceport development authority, and Paradise Advertising, Digital & Entertainmentwill unveil this week