At Paradise, we believe creative is not a department, but a whole way of thinking for the agency. For example, our creative media team found a way to own the Visit Florida Welcome Centers for a month. Then. our talented team of writers, art directors, digital designers, and filmmakers created stunning, innovative interior signage, interactive collateral, interactive mobile games apps, and brand videos based on our rebranding campaign, “A Florida Luxury Beach Destination with a Southern Accent.” The results? During the one month promotion, Amelia Island room occupancy jumped 17.8% over the previous year without any additional traditional paid media. What’s more, our Visit Florida Welcome Center Campaign won three gold medals in worldwide creative festivals and help contributed to winning gold for the best integrated advertising campaign of the year.