Every brand and company has a story to tell. For the Amelia Island CVB, we redbranded them as “A Florida Luxury Beach Destination with a Southern Accent,” based on our proprietary research and consumer insights. Then, we created a sophisticated 360-degree, integrated campaign with unique stories that only Amelia Island could own. The results? Since the launch of our rebranding campaign, Amelia Island has broken every record in room occupancy, average daily room rate, and in tourist tax collections. In fact, this past summer alone, room demand increased 26.9% while tax revenue jumped a whopping 42.7%. To make the Amelia Island story even better, the marketing campaign has been recognized by creative judges around the world as the best of the best, winning 10 medals, including winning gold for the best magazine campaign, the best digital campaign, the best TV campaign, the best branded content campaign, and the best integrated advertising campaign of the year.