At Paradise, we don’t think of ourselves in the ad business. We’re in the ideas and storytelling business. For the Museum of Fine Arts, our creative team came up with a smart, simple idea that used sharpies and photocopiers to create a guerrilla marketing campaign to persuade Tampa Bay residents to take a fresh look at the museum. The results? This inexpensive campaign resulted in the MFA’s best attendance in five years and the third-highest attendance numbers in its 47-year history. To top it off, the advertising campaign won Best of Show at Visit Florida’s Flagler Awards as well as Best of Show in New York at the Worldwide Adrian Awards, the global “Oscars” of travel and hospitality marketing.