At Paradise, we believe in helping our clients outsmart the competition vs. outspend the competition. For the Amelia Island CVB, we did this by rebranding the luxury destination. “A Florida Luxury Beach Destination with a Southern Accent,” based on our proprietary research and consumer insights. Then, we created nine unique stories for TV and the web, and produced them all with our in-house film studio for under $100,000. The results? In one word, spectacular. Since the launch of these TV spots and web videos, along with our 360-degree, integrated campaign, Amelia Island has broken every record in room occupancy, average daily room rate, and in tourist tax collections. In fact, this past summer alone, room demand increased 26.9% while tax revenue jumped a whopping 42.7%. To make things even sweeter, the campaign has been recognized by creative judges around the world as the best of the best, winning 10 medals, including winning gold for best TV, best web videos, best digital, best magazine, best outdoor, and for the best complete integrated advertising campaign of the year.