At Paradise, we believe in the power of storytelling. For the Amelia Island CVB, we rebranded them as “A Florida Luxury Beach Destination with a Southern Accent,” based on our proprietary research and consumer insights. Then, we created nine unique stories for TV and the web, and produced them all with our in-house film studio for under $100,000. The results? Spectacular. Since the launch of these TV spots and web videos, along with our 360-degree, integrated campaign, Amelia Island has broken every record in room occupancy, average daily room rate, and in tourist tax collections. In fact, this past summer alone, room demand increased 26.9% while tax revenue jumped a whopping 42.7%. To give this story even a happier ending, the campaign has been recognized by creative judges around the world as the best of the best, winning 10 medals, including winning gold for the best TV, best web videos, best magazine ads, best out-of-home ads, and the best complete integrated advertising campaign.