At Paradise, we believe ever brand and company has a story to tell, and both social media and online content provide perfect platforms for those stories. For Mote Marine Laboratory and Aquarium, an independent non-profit marine research and education organization, we recently created video stories based on folks tales and misconceptions to entertain and educate our target audience. We then aired them on the web and across social media networks, including YouTube, Vimeo, Facebook, and Twitter. The results? It’s already making a big splash with young students, adults, and more importantly, new Mote members and donors.