(727) 821-5155 contact@paradiseadv.com

      At Paradise we believe in the Power of +

      We are business growth strategists on a mission to drive brands and build bottom lines.

      We drive growth through the following capabilities

       

      + Strategy

      + Data Analytics & Insight

      + Media Planning & Buying

      + Ecommerce Solutions

      + In-house Video & Photography

      + Sales Materials

      + Creative

      + Public Relations

      + Social Media – Organic & Paid

      + Website & App Development

      + B2B Lead Generation

      + Trade Shows

      Our category experience brings those capabilities to life

       

      + Air Travel

      + Automotive

      + Communications

      + Consumer Electronics

      + Entertainment & Media

      + Financial Services

      + Food & Beverage

      + Restaurants

      + Retail

      + Sporting Equipment

      + Gym & Fitness

      + Healthcare

      + High Tech

      + Hospitality

      + Medical Equipment

      + Museums & Attractions

      + Online Services

      + Sports

      + Sports Tourism

      + Travel & Tourism

      2 decades of award-winning work with a total of 384 awards

       

      + 35 ADDYs

      + 256 Adrians

      + 79 Flaglers

       

      + 3 Hermes

      + 2 Magellans

      + 9 Tellys

       

      The people behind the +

      CEO & Co-Owner

      Barbara Karasek

      25 Years’ Experience:  Barbara has lived in eight countries and traveled to more than 20 while leading brand and consumer marketing, sports partnerships, entertainment, licensing, e-commerce, consumer products and retail departments for companies such as SeaWorld Parks & Entertainment, PGA TOUR, NASCAR, and the United States Olympic Committee.

      Her award-winning marketing campaigns, digital platforms, and television shows have earned the likes of ADDYs, Ex Awards, Effies, Webbies, and Daytime Emmys. From shutting down Times Square for NASCAR events and branding Shamu One and Penguin One Southwest airplanes, to NASDAQ bell ringing, White House visits and meetings in the Kremlin, Barbara’s plans deliver larger than life results for clients and her career portfolio of business development deals nears $750M.

      A Tampa native, Barbara has a BA from Furman University and an MA in Mass Communications from University of South Florida.  

      Plus:  Barbara earned a four-year volleyball scholarship and team captain honors in college.

       

      President / Co-owner

      Tony Karasek

      18 Years’ Experience:  As Paradise’s Co-Owner and President, Tony brings 18 years of award-winning business development experience in the payment services, logistics, medical device and sports sponsorship industries to the agency, and is responsible for leading the growth in its client roster. Having managed relationships with more than 1,800 companies, during his time with firms including Equifax, JP Morgan/Chase, The Grimes Companies and DJO Global, Tony has succeeded in delivering client solutions with measurably impactful results.

      A native of Davenport, Iowa, Tony was recruited by all top-20 major division 1 college programs in America. Despite a college career plagued with injuries Tony was drafted in the first round of the USBL and CBA, and spent the next seven years playing professional basketball all over the world, including the CBA and USBL leagues, and professional leagues in France, Greece, Israel, China, England, and the Dominican Republic.  

      Plus: During this seven-year journey around the world, Tony’s high-level of play at times, in between injuries, gained the attention from NBA scouts, and was invited to tryout with the Detroit Pistons, New York Knicks, Golden State Warriors, Miami Heat, and the Milwaukee Bucks before retiring due to injuries.

      Chief Operating & Marketing Officer

      Ailey Penningroth

      20 Years’ Experience:  Before joining the agency world, Ailey spent 20 years in professional sports and entertainment having served as Chief Marketing Officer for the NFL’s Tampa Bay Buccaneers and, before that, as Senior Vice President and CMO for the NBA’s Atlanta Hawks and Philips Arena.  In that role, she led the development and execution of the marketing, advertising, and brand strategy in order to drive awareness, fan affinity, sales growth, and revenue retention.  She oversaw all traditional, digital and online marketing, along with promotions, game entertainment, community development, and corporate communications. 

      Ailey moved to Atlanta in 2004 from the National Basketball Association (NBA) league office where she worked in NBA and WNBA team marketing and business operations. Ailey earned her bachelor’s degree from Harvard.

      Plus:  In 2013, Ailey was named a Sports Business Journal “Game Changer”…impressive given how much time she spends watching re-runs of Perry Mason.

      Chief Creative Officer

      Tom Merrick

      30 Years’ Experience: Tom’s been in the ad business for more than three decades, coming up with successful business-building strategies for his clients, winning awards for his breakthrough creative ideas, and mentoring young talent. His experience in categories ranging from travel and tourism to healthcare and financial services brings a well-rounded perspective to any project he’s involved in.

      Tom joined Paradise in 2015 and helped create business-building, award-winning campaigns for its roster of travel and tourism accounts. At his previous agencies, he brought fresh creative thinking to brands like BlueCross BlueShield, Georgia Pacific, KeyBank, FedEx, Schering Plough, Labatt Beer, and many more.

      Plus: He’s played in a punk band, worked for David Letterman, and won awards in screenwriting competitions. Plus he makes killer martinis.

      SVP, Client Services

      Rudy Webb

      20 Years’ Experience:  Along with managing the client services team which includes Account Service, Public Relations and Media and guiding client relations, Rudy uses his 12 years at the agency to contribute wide-ranging knowledge and even-handed leadership companywide. He is involved in virtually all facets of agency operations, particularly client strategy and business development. His 20+ year career has run a wide gamut through the marketing industry, from copywriting to media buying. He also did a stint on the client-side as in-house marketing director for a major healthcare company. Rudy has worked with such brands as Naples, Marco Island, and the Everglades, New Smyrna Beach, Visit Savannah, Visit Little Rock, Amelia Island, and Daytona Beach.  He holds a BA in Communications from Albion College in Michigan where he was on both the football and track & field teams. 

      Plus:  Rudy personifies #ProudPapa through his enthusiastic support of his daughters’ basketball and dance endeavors.

      Vice President & Creative Director

      Glenn Bowman

      15 Years’ Experience:  Glenn is Paradise’s resident visual savant — leading design projects from original concepting to completion. He has 15 years of experience creating dynamic brand identities, advertising campaigns and immersive digital experiences that cut across all media channels. In addition, he handles day-to-day management of the creative team. His work has been published in such prestigious advertising showcases as Logo Lounge, Communication Arts, and Ads of the World. Born in New Jersey and raised in Florida, Glenn is a graduate of the esteemed Ringling College of Art and Design, where he earned a BFA in Graphic and Interactive Communications with a Minor in Photography. Prior to joining Paradise, he worked on a diverse array of brands, among them Marriott, Verizon, SeaWorld, Fresh Express, Sonny’s BBQ, Earl of Sandwich, and Embry-Riddle Aeronautical University.

      Plus: Glenn is a serious aficionado of vintage film photography, and spends his spare time shooting images with his medium-format Hasselblad camera. His stunning photographs of Kennedy Space Center were actually selected by Hasselblad to be highlighted on the company’s website and social channels.

      Vice President, Account Services

      Kristen Murphy

      8 Years’ Experience:  With her vibrant personality, boundless energy and love for cultivating relationships, Kristen leads the agency’s client partnerships team.  Kristen digs deep—through observation, listening, and analytics—to understand clients’ business goals and objectives, and then to develop and implement custom strategies and tactics to ensure partner success.

      A Tampa Bay native, Kristen graduated from the University of Central Florida with a degree in Advertising & Public Relations. Her career has seen her handle such brands as Space Florida, Orlando North, Amelia Island, Navarre Beach, Visit Tampa Bay, Ford, Mattamy Homes, and Minto Communities.

      Plus:  Kristen loves going for bike rides and to the movies, and treasures a smooth red wine and a smooth dance move – afterward.

      Sr. Group Director, Corporate Communications

      Tara Tufo

      17 Years’ Experience:  With more than 17 years of PR experience in both New York City and Florida, Tara has a near-clairvoyant knack for identifying trends and building campaigns marked by pinpoint focus and creativity. She oversees all Paradise PR accounts, working with her team to ensure that client goals are being met and that the agency is placing stories that lead to both positive impressions and revenue gains.

      A graduate of the University of Central Florida with a degree in Advertising and Public Relations, Tara has spent her career working both in-house for brands such as Knoll and Discover Crystal River as well as on the agency side, representing The 21 Club, as well as projects by China Grill Management, Chef Rocco DiSpirito and Chef Bobby Flay.

      Plus:  Tara has an Esty shop where she sells mid-century decor. She can often be found on weekends at estate sales and thrift shops.

      Director, Integrated Media

      Cyndy Murrieta

      35 Years’ Experience:  Cyndy orchestrates the integration of Paradise’s digital and traditional media offerings. She was previously Media Strategist at Watauga Group and Media Account Director at BVK, where she handled all media strategy and planning for Visit Orlando, one of the largest tourist destinations in the country. In her media planning roles, she has led strategy, planning, and buying for traditional and digital initiatives, working with clients in various business categories including destinations, resorts, attractions, national parks, fitness clubs, and home improvement. Client experience includes work with Visit Panama City Beach, Visit Orlando, St. Augustine, Ponte Vedra & The Beaches VCB, Kennedy Space Center Visitor Complex, Visit Newport Beach, Longboat Key Club and Resort, Naples Beach Hotel & Golf Club, Westin New York at Times Square, and Yosemite National Park.  

      Plus:  Cyndy was an Elementary Education major in college, with her eye on being a 3rd-grade teacher.

      Director, Public Relations

      Cris Duschek

      20 Years’ Experience: For the better part of two decades, Cris Duschek has created and executed communication, branding and PR campaigns for a variety of industries and clients, including Visit Tampa Bay, JW Marriott Marco Island Beach Resort, Ducati Motorcycles, PwC (Almaty and Toronto), Bulgari jewelers and Gabriel Resources (mining).

      Cris returned to Paradise, and Florida, after two years spent at the University of Arizona Foundation as Director of Communications. Previously she oversaw National Media Relations at Visit Tampa Bay and served as Public Relations Director at Paradise. A relentless publicist with the strategic skills of an inquisitive journalist, she has written and reported for a wide range of publications, including The Economist, Adweek, American Banker, and The Washington Post. She holds a bachelor’s degree from Harvard University and a Master’s in Journalism from New York University.

      Plus: Cris was a top-50 junior tennis player and has run the Boston, New York, Big Sur, Chicago Lakeshore and Bucharest marathons.

      Chief Financial Officer

      Kent Ligget

      32 Years’ Experience: The breadth of Kent’s financial expertise is matched only by the variety of industries in which he has honed his skills.  As a controller, CFO and CPA, Kent has worked with companies in the agency/design, banking, home remodeling, hospitality management, insurance, financial services and automotive industries, as well as non-profits and state-level agencies.  In his more than 30 years of experience, Kent has consistently delivered that rare mix of precision with efficiency and controls with strategy.  At Paradise he leads all financial planning and analysis and manages all accounting systems for the company. 

      A native of Iowa, Kent graduated from Iowa State University in Ames with a degree in Accounting.

       Plus: Despite what you might think about accountants, Kent races dirt bikes, enjoying the thrill of tackling the multi-terrain motos with his two sons.

      Account Director

      Danielle Ackerman

      Danielle brings a unique perspective to working with her clients, thanks to her experience on both the agency AND the client-side.

      Plus: When she’s not helping her clients build their brands, she’s building her own computers for gaming.

      Paid Social Media Manager

      Chris House

      Chris monitors and manages the paid social campaigns for all of Paradise’s clients, helping them get much more from their customers than just “likes.”

      Plus: He loves lacrosse. So much so that he still plays on a club team in Tampa. 
      Certifications: Facebook Media Planning, Google Analytics

       

      Senior Art Director

      Caspar Blattmann

      Caspar is a talented designer with a secret: He has a Masters in computer science, a Minor in business, and a Swiss passport.

      Plus: He’s been to the two smallest countries in the world – Vatican City and Monaco.

      Billing Specialist

      Carmen Terrell

      Carmen has roamed the halls of both law firms and engineering firms, so it’s easy to understand why her skills with anything billing-related are second to none.

      Plus: She likes waking up early on Saturday mornings for Cars and Coffee.

      Digital Marketing Generalist

      Austin Bray

      Austin is our resident pay-per-click and digital marketing sherpa, with experience in industries that range from entertainment and media to travel and tourism.

      Plus: He is unwavering in his endless quest to “pet all the dogs.”
      Certifications: Google Analytics, Google Paid Search, and Google Video Cert

      Digital Content Specialist

      Audrey Clifford

      Audrey directs the paid and organic social media efforts for Paradise’s clients and uses her amazing photography skills (she actually shoots weddings on weekends!) to create amazing visual content for them.

      Plus: She’s one of Paradise’s go-to employees for reaching things on high shelves.

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      Accounting Clerk

      April Roberts

      April’s background in with everything from major retailers to healthcare companies helps keeps Paradise on track with all things financial.

      Plus: Her serious accounting skills belie the fact that she’s performed stand-up at Caroline’s Comedy Club in New York City.

      Account Director

      Amber deLisser

      Amber’s experience in the travel and tourism, hospitality, and communications industries is invaluable as she guides the marketing efforts of one of Paradise’s largest clients. 

      Plus: Her Jamaican/American heritage gives her one of the best accents in the agency.

      Art Director

      Dylan Madigan

      Dylan knew he wanted to be a graphic designer when most kids don’t even know what one is, and his passion for design has never waned since. 

      Plus:  Dylan not only plays guitar, piano, and ukulele, he also composes music…the Blues being his favorite.

      Account Executive

      Emily Broaddus

      Emily’s positivity, attention to detail and quick thinking ensure that her clients’ marketing needs and goals are met with a smile. 

      Plus:  She is looking forward to the day that her pup Weasley can keep up with her on rollerblades.

      Media Planner/Buyer

      Greg Reinhart

      Greg’s unique blend of media buying, retail marketing, and e-commerce website management experience provides a well-rounded complement to Paradise’s media team. 

      Plus:  For some reason, we have yet to uncover, Greg has run more than 10 half-marathons. On purpose.

      Content Creator

      Isaac Huskins

      Isaac’s video production and motion graphic skills help Paradise create engaging, memorable content for our clients. His love of visual storytelling was, no doubt, honed by his passion for movies.

      Plus:  If there’s one thing he loves more than hot pizza, it’s cold pizza.

      PR Account Manager

      Jenna Rogers

      A Florida native, Jenna knows the Sunshine State from coast to coast.  Her advertising, marketing, and promotions experience bring a multi-faceted approach to her PR work. 

      Plus:  When Jenna isn’t fishing for stories, she’s often out fishing.  Literally.

      Senior Art Director

      Chelsea St. John

      This talented creative has put her brand identity, art direction and UI design skills to work for a variety of clients in wide range of industries.

      Plus: Chelsea has ridden in the Goodyear Blimp, and can attest to the fact that it’s as cool as you’d imagine.

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      Sr. Manager, Social Media

      Jennifer Adams

      Jennifer works from our Naples, FL, office, engaging audiences for Collier County through social media, copywriting, brand strategy and content marketing. 

      Plus:  Jennifer owns her own horse and is a shoo-in for any competitive equestrian sports.

      Marketing Specialist

      Luisa Laurelli

      Luisa comes to Paradise from Sao Paolo, Brazil, with a background in account management and digital advertising in English, Spanish and Portuguese. 

      Plus:  An itinerant traveler at heart, she loves to open Google Maps, pick a nearby point and just take off.

      Traffic Coordinator

      Lindsay Neel

      Lindsay hails from Greenwood, Arkansas, and brings her wealth of hospitality experience—and hospitable nature—to coordinating the myriad projects that pass through our creative department.

      Plus: Lindsay got scuba certified last year. #mermaidsarereal

      Media Buyer

      Nicole McQuillen

      Nicole’s media buying prowess includes a wealth of experience with hospitality and attractions, convenient given her love of the newest restaurants and thrilling-est theme parks. 

      Plus:   Watching horror movies is her thing.  Scary.

      Traffic & Production Manager

      Rosemary O’Toole

      Rosemary literally keeps the agency running.  On-time.  On budget.  And with a calming demeanor that can soothe the savage creative person. Her title doesn’t do justice to the chaos she (somehow) cultivates into composure. 

      Plus:  At one point in her life, she took bagpipe lessons. They didn’t stick.

      Sr. Media Planner/Buyer

      Samantha Krone

      Samantha develops strategies and buys media on behalf of Paradise clients, employing her marketing experience to construct results-producing plans. 

      Plus:  Not only is she a force on the golf course, but Samantha was also once a competitive figure skater.

      Account Manager

      Taylor Smith

      Taylor helps Paradise clients to maximize their success. Her ability to think strategically for her clients was honed at the University of Florida, where she studied advertising. 

      Plus:  Taylor once earned a trip to a national trivia competition with her team.

      The Power of +

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      Put the power of + to work for you

      Everyday, we look for innovative ways to combine the science of data with the art of creativity, and optimize the potential of technology with the power of human emotion. We invite you to partner with the team at Paradise to help drive your growth with strategically-informed solutions, breakthrough creativity, impactful media placements and more.

      + moves needles

      + drives growth

      + optimizes data

      + embraces research

      + sells tickets

      + gains followers

      + engages people

      + tells better stories

      + makes friends

      + builds preference

      + creates demand

      + puts heads in beds

      + inspires action

      + motivates

      + builds businesses

      + grows bottom lines

      + boosts KPIs

      + pulls heartstrings

      + gets remembered

      + gets shared

      + innovates

      + can’t be ignored