Paradise Advertising & Marketing Inc. is pleased to announce it has boosted its leadership team with Nicole Brownell as Vice President, Digital Marketing.

A seasoned digital marketer specializing in travel and tourism, Nicole will help guide Paradise into further digital integration of our client stories and successes, complete with seamless data analytics, insights and intelligence reporting. 

She brings more than 15 years of experience and a fresh perspective to Paradise’s clients, having developed bleeding-edge digital marketing strategies, intelligence reporting and award-winning interactive work for such brands as I Love NY, The Regional Office of Sustainable Tourism Adirondacks, Visit St. Pete/Clearwater, Visit Savannah, Greater Miami CVB, The State of Maryland OTD, VISIT Florida, Amelia Island, Cincinnati RTN, Breckenridge, Visit Gatlinburg, Naples, Marco Island and the Everglades, and Great Lakes, among others.

Nicole has worked alongside, and gotten to know and admire, the team at Paradise for the last seven years. Before joining Paradise, Nicole experienced all sides of destination marketing strategies from the seats of hotelier, DMO and agency. Additionally, she oversaw digital strategy for two of Paradise’s current clients. 

“With her endless curiosity, attention to detail, and data-led approach, Nicole is the right strategist to synchronize our agency’s digital solutions,” said Rudy Webb, SVP, Client Partnerships at Paradise. “Nicole provides clients a deep understanding in digital marketing, including mapping the customer journey, AI, media attribution and contribution, intelligence and insight, SEO, UX/UI, and predictive analytics.”

Added Barbara Karasek, CEO and Co-owner of the agency: “She is the right marketer for our age, not only with a rich portfolio in interactive marketing, end-to-end effectiveness, and intelligence, but also with a special focus in travel and tourism. Paradise is very lucky to have Nicole on board!”