Paradise to Market One of Florida’s Largest Trade Associations
Orlando Regional REALTOR® Association Finds a New Home with Paradise Advertising
The Orlando Regional REALTOR® Association has named Paradise Advertising & Marketing as its new agency of record. Paradise will create and manage brand development, strategic planning, traditional and digital advertising, and consumer activation in addition to full social media and public relations efforts to support ORRA’s internal and external marketing goals.
ORRA stands as one of the most influential real estate thought leaders in the state. Paradise is tasked with strategic planning for ORRA across business-to-business and business-to-consumer communications. The agency will help them accomplish their goals of activating engagement within their expansive membership base as well as growing new membership through increased consumer awareness and brand partnerships.
“ORRA is a fantastic association, and one that we can apply our award-winning methodology to in order to realize growth and success for their stakeholders, members and communities alike,” noted Paradise CEO, Barbara Emener Karasek. “No matter what we are marketing, our process of research, discovery and creativity helps solve our client’s business challenges – driving them forward with purpose and achieving sustainable results.”
Founded in 1921, the Orlando Regional REALTOR® Association, or ORRA, is one of the largest local trade associations in the state, with more than 14,500 members in Hillsborough, Lake, Orange, Osceola, Polk, Seminole, and Volusia counties. The association is comprised of REALTORS® who are involved in residential and commercial real estate as brokers, salespeople, property managers, appraisers, counselors, and others who are engaged in all aspects of the real estate industry.
“ORRA is excited to take advantage of Paradise’s high-level research and strategic planning services to elevate our REALTOR® aware campaigns to new heights,” says ORRA President Lou Nimkoff, Brio Real Estate Services LLC. “In addition, we are looking forward to Paradise helping us increase the members’ own engagement and involvement with the campaigns.”