Travel & Tourism
Amelia Island

The Challenge

As Amelia Island’s agency partner since 2004, previous brand imagery had focused primarily on features and benefits of the destination. To sustain long-term growth, the brand campaign needed to speak more directly to the destination’s target visitors.

The Solution

Through consumer research and first-hand experience in the destination, we recognized an opportunity to elevate the brand essence to appeal to a much wider range of upscale travelers. Our goal was to reimagine the brand to portray its many attractions and activities in unique and eclectic ways. But knowing the true character of the destination, we thought it best to do so with a hint of southern modesty – describing it with the delightfully understated: “Ever-So-Slightly Special.”

The Results

  • +8% Tourism Tax Collection
  • 678M Economic Impact
  • +6.7% Average Daily Rate (+46% since 2010)
  • 690k Visitation (a record number in 2018)
  • 72% Occupancy Rate (+35% since 2010)
  • 7 Visit Florida Flagler Awards (1 Best of Show, 1 Henry, 2 Silver, 3 Bronze)
  • 2 HSMAI Adrian Awards (1 Gold, 1 Silver)
  • 3 ADDYs (3 Silver)

Ever So Slightly Special.

Ever So Slightly Special
Ever So Slightly Playful
Ever So Slightly Romantic
Ever So Slightly Timeless
Ever So Slightly Enchanting
Ever So Slightly Rewarding
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Ever  So Slightly Special
Ever So Slightly Playful
Ever So Slightly Romantic
Ever  So Slightly Timeless
Ever So Slightly Enchanting
Ever So Slightly Rewarding
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Amelia Island Ever So Slightly Campaign
Amelia Island Ever So Slightly Campaign

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