Attractions
We Are Go: Vacationauts
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The Challenge
How do you promote space tourism in the state of Florida without focusing on one single destination or attraction?
The Solution
Research led us to create a retro-themed, consumer-friendly, techy, and gamified concept that encouraged tourists to do something space-related the next time they visited Florida. We worked with the Florida Aerospace and Spaceport Development Authority on the development of the “We Are Go: Vacationauts” brand, app, website, public relations, and integrated multimedia campaign-related materials.
The Results
- +400% Page Views
- +200% Website Users
- +719% Facebook Fan growth
- 14 HSMAI Adrian Awards (1 Platinum, 7 Gold, 2 Silver, 4 Bronze)
- 10 Visit Florida Flagler Awards (1 Best in Show, 4 Henry Awards, 4 Silver, 1 Bronze)
- 5 District 4 ADDYs (5 Best of the Bay; various categories)
- National ADDY
- Featured in Communication Arts
- Featured on Ads of the World
Make Space Part of Your Epic Florida Vacation.
