We Are Go: Vacationauts

The Challenge

How do you promote space tourism in the state of Florida without focusing on one single destination or attraction?

The Solution

Research led us to create a retro-themed, consumer-friendly, techy, and gamified concept that encouraged tourists to do something space-related the next time they visited Florida. We worked with the Florida Aerospace and Spaceport Development Authority on the development of the “We Are Go: Vacationauts” brand, app, website, public relations, and integrated multimedia campaign-related materials.

The Results

  • +400% Page Views
  • +200% Website Users
  • +719% Facebook Fan growth
  • 14 HSMAI Adrian Awards (1 Platinum, 7 Gold, 2 Silver, 4 Bronze)
  • 10 Visit Florida Flagler Awards (1 Best in Show, 4 Henry Awards, 4 Silver, 1 Bronze)
  • 5 District 4 ADDYs (5 Best of the Bay; various categories)
  • National ADDY
  • Featured in Communication Arts
  • Featured on Ads of the World
We Are Go Vacationaut - Vacationaut Crew

Make Space Part of Your Epic Florida Vacation.

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We Are Go Print Ads
We Are Go Vacationaut - Make Space Part of Your Vacation
Space Florida Poster Series
We Are Go Vacationauts Website and App
Case Study
Travel & Tourism
Visit Savannah