Paradise Is Growing, Welcomes New Team Members
Agency Continues to Flourish with Addition of Media Director, Account Manager and More
This summer, Paradise welcomed 5 new staff to our St. Pete and Naples offices. From media to accounts to social media, we’re committed to hiring the best of the best in the Sunshine State and beyond as our team expands to meet and exceed our clients’ needs.
“We are thrilled to welcome so many talented professionals to Paradise,” said Barbara Karasek, Paradise CEO and Co-owner. “We know they will create, deliver and sustain immense value for all of our clients across the board. It’s their character and experience that makes them all a perfect fit for Paradise, but their passion for what they do and their unstoppable dedication to our clients’ success truly sets them apart.”
Meet the fresh new additions to Team Paradise:
Tricia Pressley – Tricia leads the agency’s in-house media department and oversees all media strategy, research, planning, placement and analytics for clients. With a proven track record of success on accounts such as Southeast Toyota Dealers, Universal Pictures, Columbia Pictures, Sun City Center, and Holler Automotive Group, Pressley has extensive media experience in the top DMAs including Los Angeles, Chicago, Dallas, Atlanta and Houston. A graduate of the University of Florida, Tricia has been involved with AWRT (American Women in Radio & Television) and Ad 2 Tampa Bay.
Danielle Ackerman – Danielle has a proven history leading Florida destination sales and marketing initiatives for Experience Kissimmee and Discover Crystal River, the Convention & Visitors Bureau (CVB) of Citrus County. At Paradise, Danielle will serve as account manager for select destination and tourism clients and is responsible for overseeing and executing integrated advertising, marketing and media plans.
Julia Cummings – In her new role as account coordinator, Julia operates as liaison between Paradise and Naples, Marco Island, and the Everglades, keeping the account on track and assisting the team with scheduling, communicating, and organizing events, reports and more. Before she came to Paradise, Julia was a scholarship volleyball athlete at Caldwell University in New Jersey, where she graduated with a degree in Mass Communication and Media Studies with a minor in marketing. She completed multiple undergraduate internships in both New York and New Jersey, as well as an internship at Tampa’s Fox 13 news station.
Daniel Kahn – As the agency’s Content Creator, Daniel handles content development, photography, videography, editing and all things studio-related. He’s had a camera in his hand and stories in his head since the age of ten, and he left his career as an auditor at Raymond James Financial behind in order to pursue his passion for storytelling. Daniel is the owner and creative producer of Palm Creative House, where he has worked with exciting brands such as Coach, Timex, Public Bikes and Black Crow Coffee. He also worked at Idlewild Baptist Church as their videographer, producer, editor and creative writer.
Jennifer Adams – Jennifer manages the social media channels and content for one of the agency’s longest standing clients, Naples, Marco Island & The Everglades. Jennifer is a lifelong Florida resident who has lived in Naples for ten years and created her own lifestyle blog for Naples and Southwest Florida, so she’s very familiar with the area and the nuances of destination social media. The University of Florida graduate previously worked as an editor for a luxury lifestyle magazine and handled all marketing and communications for a private club in Naples.