New Partnership Emphasizes Shared Core Values and Commitment to Strategic Growth
Paradise Advertising & Marketing, Inc. rounds out 2019 by announcing a new agency-of-record partnership with ZooTampa at Lowry Park. Paradise will lead brand strategy, creative and integrated media services to brand and promote ticket sales, special events, and annual pass memberships. Christmas in the Wild, the first campaign designed by Paradise, has just launched in the marketplace with billboards, radio, digital, and social advertising.
In addition to award-winning brand strategy, media and creative teams, Paradise has an in-house digital division that builds customized client dashboards, aptly named the Paradise Data Depot. For ZooTampa, dozens of data points for earned, paid, owned and leveraged marketing communications channel initiatives will be annotated and attributed in real-time against important KPIs such as ticket sales, membership sales, and in-park revenue, etc. The business insights yield efficient, accurate campaign management.
“What set Paradise apart was a combination of data-led insights paired with best-in-class creative thinking,” said Joe Coucerio, President & CEO of ZooTampa. “Paradise has a strong understanding of our industry, our mission and our region, and that will help us define and refine strategic marketing priorities to grow and maintain long-term success.”
Established in the 1930s, ZooTampa is one of the most recognized and popular zoological attractions in the southeastern United States. With a mission to create exceptional personalized experiences and immersive connections, ZooTampa sought a strategic partner to increase brand awareness while driving preference, attendance and engagement.
“ZooTampa is a leader in education, rehabilitation and conservation, and we’re excited to promote all the incredible experiences a guest will have during a visit,” says Barbara Karasek, CEO and Co-owner of Paradise. “Our companies and people are positive stewards for our planet. To have such shared values with a world-class institution right in our back yard is a dream come true.
To celebrate the partnership, Paradise held an all-employee outing at ZooTampa, where they got a behind-the-scenes tour and took part in some of the zoo’s interactive animal mingles. This is the seventh new client that Paradise has inked this year.