Paradise Named as New Agency-of-Record for ZooTampa at Lowry Park
NEW PARTNERSHIP EMPHASIZES SHARED CORE VALUES AND COMMITMENT TO STRATEGIC GROWTH
ST. PETERSBURG, Fla. (December 3, 2019) — Paradise Advertising & Marketing, Inc. rounds out 2019 by announcing a new agency-of-record partnership with ZooTampa at Lowry Park. Paradise will lead brand strategy, creative and integrated media services to brand and promote ticket sales, special events, and annual pass memberships. Christmas in the Wild, the first campaign designed by Paradise, has just launched in the marketplace with billboards, radio, digital, and social advertising.
In addition to award-winning brand strategy, media and creative teams, Paradise has an in-house digital division that builds customized client dashboards, aptly named the Paradise Data Depot. For ZooTampa, dozens of data points for earned, paid, owned and leveraged marketing communications channel initiatives will be annotated and attributed in real-time against important KPIs such as ticket sales, membership sales, and in-park revenue, etc. The business insights yield efficient, accurate campaign management.
“What set Paradise apart was a combination of data-led insights paired with best-in-class creative thinking,” said Joe Coucerio, President & CEO of ZooTampa. “Paradise has a strong understanding of our industry, our mission and our region, and that will help us define and refine strategic marketing priorities to grow and maintain long-term success.”
Established in the 1930s, ZooTampa is one of the most recognized and popular zoological attractions in the southeastern United States. With a mission to create exceptional personalized experiences and immersive connections, ZooTampa sought a strategic partner to increase brand awareness while driving preference, attendance and engagement.
“ZooTampa is a leader in education, rehabilitation and conservation, and we’re excited to promote all the incredible experiences a guest will have during a visit,” says Barbara Karasek, CEO and Co-owner of Paradise. “Our companies and people are positive stewards for our planet. To have such shared values with a world-class institution right in our back yard is a dream come true.
To celebrate the partnership, Paradise held an all-employee outing at ZooTampa, where they got a behind-the-scenes tour and took part in some of the zoo’s interactive animal mingles. This is the seventh new client that Paradise has inked this year.
Gold Adrian Award
“Come SEA For Yourself” Complete Campaign (Mote Marine Laboratory & Aquarium)
ABOUT PARADISE ADVERTISING & MARKETING
Paradise is an award-winning full-service agency that is at the forefront of innovation in brand, design, digital, media, and communications using its data-led approach. The team, comprised of experienced marketers, strategists, and creatives, is effective at removing the barrier between brands and their target audiences. Every day, Paradise uses data-led strategies, breakthrough creative, and impactful media solutions to drive growth for clients.
Headquartered in downtown St. Petersburg, Florida overlooking Tampa Bay, the agency has satellite team member presence in Jacksonville Beach, Naples, and New Smyrna Beach. Paradise is owned by former sports and entertainment marketing executive, Barbara Emener Karasek, and her husband, Tony Karasek, former professional basketball player and prominent sales executive. To learn more, visit paradiseadv.com or follow us on social channels.
ABOUT ZOOTAMPA AT LOWRY PARK
ZooTampa at Lowry Park is operated by the Lowry Park Zoological Society, an independent 501(c)(3) charitable organization committed to excellence in conservation, education, recreation and research. The Zoo is accredited by the Association of Zoos and Aquariums (AZA) and is featured among the “Top 25 Zoos in the U.S” by TripAdvisor (2015). The Zoo is located at 1101 W. Sligh Avenue in Tampa, and is open seven days a week, from 9:30 a.m. to 5 p.m. with extended hours for select events. Parking is free. For more, visit www.ZooTampa.org or call (813) 935-8552. Also, find the Zoo on Facebook, Instagram and Twitter.