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Paradise Advertising & Marketing Inc. has promoted Cyndy Murrieta, to Vice President, Integrated Media.

A veteran media strategist and planner specializing in travel and tourism, Cyndy has been instrumental in leading the integration of digital and traditional media services at Paradise, as well as developing award-winning media campaigns for the agency’s clients. Most importantly, the media campaigns are directly attributed to delivering significant bottom line results for clients.

Cyndy has stewarded Paradise’s media clients for the last two years as Integrated Media Director.

“With her extensive experience and sharp insights Cyndy has been instrumental to Paradise’s growth in the last few years,” said Barbara Karasek, CEO and Co-owner of the agency. “We are very grateful for her innovative and firm stewardship of our clients’ media plans, especially during times of crisis such as red tides, hurricanes, and a global pandemic. Thanks in large part to her laser focus on data-led insights leading to smart strategies, her team is firmly grounded in consistently delivering the Power of +.”

Over the years, Cyndy has developed media strategies for Convention & Visitor Bureaus including Naples, Marco Island & The Everglades, Visit Orlando, Little Rock, Kennedy Space Center, Navarre Beach, St. Augustine, Ponte Vedra & The Beaches, Visit Newport Beach, Visit Panama City Beach, and Eureka Springs, helping those clients achieve record growth. Recent integrated media campaigns for Brown Fertility, Zoo Tampa and Global Polo TV led by Cyndy and her team have produced significant year-over-year growth – during the COVID-19 pandemic.