Paradise continues to expand its winning work, with new integrated marketing and single-project wins from Visit Savannah (Georgia), Shreveport-Bossier (Louisiana), Eureka Springs and Northwest Arkansas Tourism Association (Arkansas), in addition to Columbia County, Ponte Vedra Inn & Club and Brown Fertility in Northeast Florida.
As the agency’s in- and out-of-state client roster also continues to increase, evolve and diversify, the agency team has now expanded to 10 staff based in Northeast Florida.
Since 2017, Paradise has served as the agency to steward Visit Savannah forward with a new brand and annual brand campaign designs. Recently, Paradise was awarded new sales and direct marketing projects to pre-promote and launch the Savannah Convention Center expansion to targeted group, meeting and business audiences. The ambitious $271 million waterfront development, scheduled for completion in 2023, seeks to attract larger conventions and meetings by doubling the exhibit hall space to 200,000 square feet, building a 40,000 square-foot ballroom and adding 15 additional meeting rooms, among other new features.
Paradise and Eureka Springs Advertising and Promotions Committee expanded their partnership to include national Public Relations services. This eclectic community continues to garner national attention and business growth in part from the new brand image created by Paradise in 2019 and the acclaimed “Curious, indeed.” advertising, marketing and social media campaigns which launched in 2020.
The success of Eureka Springs and the Little Rock CVB drew the attention of the Northwest Arkansas Tourism Association (NATA). After a rigorous selection process, Paradise was awarded a contract for brand, creative, media, social media, digital, website, and Public Relations services. New branding and campaigns are scheduled to launch in Fall 2021.
Affectionately known as “Louisiana’s Other Side,” Shreveport-Bossier CVB recently tapped Paradise as an agency partner to provide branding, creative, media, Public Relations and social media strategy. With new creative and media campaigns set to launch in Fall 2021, the agency will be elevating the brand image to fully reflect the destination’s hospitably charming people, unparalleled dining, craft brewery and music scenes, as well as diverse arts, museums, and festivals deeply rooted in Louisiana heritage.
Paradise continues to grow and evolve its client and team presence in Northeast Florida. Tapped as agency of record for Columbia County CVB, Paradise will deliver brand, creative, media, social media and Public Relations solutions to grow tourism for the emerging destination. Home to two of the three interstates coming into the state, Columbia County seemingly serves as Florida’s Gateway for tourists traveling by car, rail and air throughout Florida and beyond.
Two additional Northeast Florida businesses recently awarded new assignments to Paradise. Brown Fertility, a fully comprehensive fertility clinic headquartered in Jacksonville with locations throughout Florida, appointed Paradise to develop a new website and lead Social Media initiatives along with existing services for branding, creative, media, and Public Relations. Ponte Vedra Inn & Club, a historic, AAA Five-Diamond luxury resort in Ponte Vedra Beach, expanded its scope beyond Public Relations services to include social media services for both Pointe Vedra Inn & Club and The Lodge & Club.
Paradise team members based in St. Petersburg and Jacksonville will jointly service all the new clients and projects.