The Award-Winning Marketing Agency Now Handles Clients in 5 States
Paradise Advertising & Marketing Inc. has been named as Tourism Agency of Record for OneSpartanburg, Inc., the destination marketing organization for the City and County of Spartanburg, South Carolina. This is the latest client selection for Paradise, who has had a record year for new account wins, industry awards and continued agency expansion.
After a rigorous RFP process, OneSpartanburg, Inc. selected Paradise to manage branding, intelligence, creative, advertising media and digital services for Spartanburg’s tourism development efforts. Charged to evolve an already vibrant destination, Paradise will deliver data-led, omnichannel marketing programs to increase economic impact through tourism. OneSpartanburg, Inc. is a consolidated business, economic and tourism development organization.
“Spartanburg is blossoming as a destination for sports, meetings and leisure travel,” said Timothy Bush, Chief Tourism Development Officer for OneSpartanburg, Inc. “To take our tourism development efforts to the next level, we knew we needed to hire an agency with strong expertise in destination marketing. Our selection committee was impressed with Paradise’s team and portfolio of work. We look forward to working together to elevate Spartanburg’s brand.”
Paradise team members based in both St. Petersburg and Jacksonville will jointly service the account. In addition to South Carolina ,the agency now services clients in Florida, Arkansas, Georgia and Louisiana.
“Paradise keeps growing as a result of shared positive chemistry with our clients and the mutual purpose to grow brands and their business,” said Rudy Webb, Chief Strategy Officer, at Paradise. “More and more destinations are seeing how our agency’s strategies and breakthrough creativity can deliver the incredible results they’re looking for.”
Barbara Karasek, CEO and Co-owner of Paradise, has been familiar with the Spartanburg area for over 30+ years, having attended nearby Furman University on a Division I volleyball scholarship where she served as Team Captain. “As someone who’s witnessed the area’s tourism potential for decades,I am especially delighted to have OneSpartanburg, Inc. trust our team with their brand,” she added. “I’m proud that me and my Paradise teammates can now be a part of the region’s growth trajectory.”
A full-service marketing agency that concentrates on consumer-focused brands, Paradise is known for delivering innovative and integrated marketing strategies that drive brand loyalty, business growth and bottom lines. Since its founding nearly 20 years ago, Paradise has won more than 400 industry awards for its travel, tourism and hospitality expertise. In September, the agency won a total of eight VISIT FLORIDA Flagler Awards, including two top Henry Awards.