We Are Go: Vacationauts
How do you promote space tourism in the state of Florida without focusing on one single destination or attraction?
Research led us to create a retro-themed, consumer-friendly, techy, and gamified concept that encouraged tourists to do something space-related the next time they visited Florida. We worked with the Florida Aerospace and Spaceport Development Authority on the development of the “We Are Go: Vacationauts” brand, app, website, public relations, and integrated multi-media campaign related materials.
+719% Facebook Fan growth
+400% Page Views
+200% Website Users
14 HSMAI Adrian Awards (1 Platinum, 7 Gold, 2 Silver, 4 Bronze)
10 Visit Florida Flagler Awards (1 Best in Show, 4 Henry Awards, 4 Silver, 1 Bronze)
5 District 4 ADDYs (5 Best of the Bay; various categories)
1 National ADDY (Silver)
1 Communication Arts Feature
1 Ads of the World Feature