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      We Are Go: Vacationauts

      Space Florida

      360° Marketing Communications

      The Challenge

      How do you promote space tourism in the state of Florida without focusing on one single destination or attraction?

      The Solution

      Research led us to create a retro-themed, consumer-friendly, techy, and gamified concept that encouraged tourists to do something space-related the next time they visited Florida. We worked with the Florida Aerospace and Spaceport Development Authority on the development of the “We Are Go: Vacationauts” brand, app, website, public relations, and integrated multi-media campaign related materials.

      The Results

      +719% Facebook Fan growth
      +400% Page Views
      +200% Website Users
      14 HSMAI Adrian Awards (1 Platinum, 7 Gold, 2 Silver, 4 Bronze)
      10 Visit Florida Flagler Awards (1 Best in Show, 4 Henry Awards, 4 Silver, 1 Bronze)
      5 District 4 ADDYs (5 Best of the Bay; various categories)
      1 National ADDY (Silver)
      1 Communication Arts Feature
      1 Ads of the World Feature

      Tell us about your new project

      Everyday, we look for innovative ways to combine the science of data with the art of creativity, and optimize the potential of technology with the power of human emotion. Whatever your challenges, needs, or budget, the people of Paradise can help drive your growth with strategically-informed solutions, breakthrough creativity, impactful media placements and more.