CASE STUDIES
Sophisticated Luxury
THE GOAL
You’d think spending $320 million to renovate a beachfront property into a luxurious JW Marriott-branded resort would be easy. However, the challenge is doing it without alienating the current Marriott property audience/guest. Paradise was up to the task, and we made it our goal to position a mid-level luxury brand to consumer and business audiences without overshadowing the resort’s existing offerings. With renovations being done in stages, we had to maintain a steady stream of media coverage and interest for current events and programs well before phased completions.
- Public Relations
- 360° Omnichannel Marketing Integration
- Research
- Analytics & Insights
THE GOOD NEWS
- +1.7B Earned Media Impressions
- 35k YOY Room Night Increase
- +13% RevPAR
- Global PR reach incl. AFAR, The TODAY SHOW, Forbes, Conde Nast Traveler, USA Today, Robb Report, MSN, New York Times, Modern Luxury, and more
- 550+M Consumer Reach via Sean & Catherine Lowe, Man vs Chef, Cara Loren, Jimmy Im, NYC Pretty, 48 Hour Film Challenge, Charleston Wine + Food, South Beach Wine & Food Festival and the Atlanta Food & Wine Festival
- Platinum Hermes Creative Award
- Client testimonial: “One of the most successfully marketed openings in JW brand history.”
