Treat Your Clients to Paradise in Every Sense
Travel agents and tour operators are a fundamentally different audience than the leisure traveler most destination marketing is built for: they aren’t booking a trip for themselves, they’re recommending one to a client, which means they need concrete, sellable reasons to put a destination on the table — not just inspiring imagery. As Naples, Marco Island, Everglades Convention & Visitors Bureau continued building its “Only Paradise Will Do” brand with consumers, it needed a parallel program built specifically for that intermediary channel: the travel trade.
Paradise developed a dedicated travel trade platform, “Treat Your Clients to Paradise in Every Sense,” giving agents and operators — domestically and internationally — the sales-ready creative, destination knowledge, and direct point of contact needed to confidently recommend and book their clients into Naples, Marco Island and the Everglades.
Client
Florida's Paradise Coast
Services
- Travel Trade Marketing & Sales Enablement
- B2B Creative Campaign Development
- International Market Localization
- Destination Guide & Sales Sheet Development
- Print & Digital Advertising
- Personalized Sales Outreach
- QR-Enabled Digital Content Distribution
THE APPROACH
Sales-Ready Creative, a Named Contact, and a Guide Built to Book From
Unlike a consumer deciding on their own vacation, a travel agent or tour operator has to justify a recommendation to someone else’s client, and Naples, Marco Island and the Everglades draws a meaningfully international travel trade audience. Paradise built “Treat Your Clients to Paradise in Every Sense,” a B2B creative platform that carries the same premium, aspirational tone as the destination’s consumer advertising but speaks directly to the person making the recommendation — anchored by personalized outreach signed by the destination’s Global Sales Manager.
To move agents from interest to booking, Paradise developed a tiered content system: a quick-reference “Top 10 Things to Do on Florida’s Paradise Coast” card with a QR code linking to a dedicated travel-trade portal, and a full “Insider Tips” destination guide covering accommodations, dining, activities, sightseeing and family offerings. The program was localized into multiple languages — including a full German-language edition of the core sales sheet — extending the same message and sales support to European market intermediaries without diluting the brand.
The Good News
A Scalable, Repeatable Program for a Channel That Compounds
2 Languages
Core sales sheet localized into English and German editions
10
Sellable reasons packaged into the quick-reference agent guide
1
Named Global Sales Manager as a direct, personal point of contact for agents
QR-Enabled
Digital guide access linking straight to a dedicated travel-trade portal
Florida's Paradise Coast
Only Paradise Will do
Destinations International
Destinations International
Paradise Affiliations
