About Us
At Paradise We Believe
in The Power of +.

We are business growth strategists on a mission
to drive brands and build bottom lines.

We drive growth through
the following capabilities

Intelligence & Insights
  • Marketing Technology Integration
  • Business Intelligence
  • Analytics & Insights Reporting
  • Customer Journey Road Mapping
  • Consumer & Industry Research
  • 360º Integrated MarComm Plans
  • 3-5 Year Business Plans
Creative & Design
  • Brand Identity & Evolution
  • Advertising Campaign Development
  • Content Creation
  • In-house Video & Photography
  • Website Development & Management
  • App Development
Channel Strategy & Delivery
  • Advertising Media Strategy, Planning & Buying
  • Public Relations
  • Influencer Marketing
  • Social Media Marketing: Organic & Paid
  • Experiential Marketing and Activations
  • Partner Program Development
  • Co-Op Advertising Programs
  • Search Engine Marketing (SEM)
  • Search Engine Optimization (SEO)

Our category experience brings
those capabilities to life

  • Travel and Tourism
  • Sports
  • Sports Tourism
  • Hospitality
  • Entertainment and Media
  • Museums and Attractions
  • Air and Transportation
  • Healthcare and Bio
  • Lifestyle
Full Client Experience

Recognition

2 decades of award-winning work. 450 and counting.

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The People Behind the +

Debbie Karasek
View Bio →

Debbie Karasek
Corporate Controller & Chief Administrative Officer

Glenn Bowman
View Bio →

Glenn Bowman
SVP, Creative Director + Brand Innovation

Kristen Murphy
View Bio →

Kristen Murphy
VP, Partner Development + Client Services

Tara Tufo
View Bio →

Tara Tufo
VP, Public Relations and Influential Communications

Alexandria Hurley
Alex brings deep experience in travel and tourism, hospitality, gaming, and entertainment public relations. She is passionate about her field, having obtained both her undergraduate and masters degree in public relations. Located in Las Vegas, Alex enjoys traveling to West Coast beaches and experiencing new attractions in the entertainment capital of the world.

Plus: She has a twin sister!

Alexandria Hurley
Director, Public Relations and Influential Communications

Anna Hermann
Born and raised in Germany, Anna works collaboratively with all departments as the central point for all production work that flows through the agency. Having German efficiency in her genes, Anna is always trying to find an opportunity to improve processes.

Plus: Anna has visited over 60 countries and is not done yet exploring the world.

Anna Hermann
Project Manager, Account Services

Ashleigh Wilson
As a social (media) butterfly, Ashleigh has over nine years of advertising and public relations experience. While social media kind of fell into her lap years ago, she fell in love with the possibilities of how social media connects brands to their followers.

Plus: Ashleigh is *obsessed* with pizza. For her daughter’s first Halloween costume, she even dressed her up as a slice of pizza.

Ashleigh Wilson
Senior Manager, Paid Social Media

Ashley Cannon
A Sarasota, Florida native, Ashley’s 12+ years of experience weighs heavily in engaging and strategizing with Paradise’s clients.

Plus: If you can’t find Ashley paddleboarding in the Sarasota Bay, this self proclaimed foodie can often be found at the newest restaurants in Charleston, SC.

Ashley Cannon
Group Director, Client Services

Ashley Sterle
Ashley is an innovative Media Planner skilled in the research, analysis, and development of media marketing strategies. Based in Cleveland, Ohio she has over 8 years of planning and strategy experience working on industries ranging from food and healthcare to durables.

Plus: She is an avid lover of all things true crime. When she isn't solving mysteries Ashley enjoys spending time with her 2 dogs.

Ashley Sterle
Senior Media Planner

Audrey Clifford
Audrey directs the organic social media efforts for Paradise’s clients, and uses her amazing photography skills (she actually shoots weddings on weekends!) to create amazing visual content for them.

Plus: She’s one of Paradise’s go-to employees for reaching things on high shelves.

Audrey Clifford
Senior Manager, Social Media Strategy

Audrey Woods
Audrey is a naturally curious individual who has always had a passion for communication. Audrey grew up in Phoenix, Arizona and after graduating in 2021 from Arizona State University, Audrey began her Public Relations career in travel and tourism.

Plus: Growing up Audrey's family didn't travel much, so she has made an effort to make up for it in her adult life. She has traveled to eight different countries on her own before the age of 20 and plans to visit many more. Her favorite experience so far was spending a month in Suva, Fiji.

Audrey Woods
Account Executive, Public Relations & Influential Communications

Austin Bray
Austin is our resident pay-per-click and digital marketing sherpa, with experience in industries that range from entertainment and media to travel and tourism.

Plus: He is unwavering in his endless quest to “pet all the dogs.”

Austin Bray
Manager, Paid Search

Caspar Blattmann
Caspar is a designer with a secret: He has a Masters in a computer science, a Minor in business, and a Swiss passport.

Plus: He’s been to the two smallest countries in the world – Vatican City and Monaco.

Caspar Blattmann
Senior Art Director

Chelsea St. John
This talented creative has put her brand identity, art direction and UI design skills to work for a variety of clients in wide range of industries.

Plus: Chelsea has ridden in the Goodyear Blimp, and can attest to the fact that it’s as cool as you’d imagine.

Chelsea St. John
Senior Art Director

Colleen Putman
Colleen’s extensive experience in both photography and the museum world combine to bring a mix of creativity and a keen attention to detail while working lockstep with her team, providing clients the best relationships and services possible. Her positive attitude helps Paradise and its clients shine.

Plus: Colleen once trekked to the AB Camp on Everest (21,000 feet!)

Colleen Putman
Account Coordinator, Client Services

Danielle Lawson
This Jacksonville native is down-to-earth, family-focused, and ready to tackle any project with a smile on her face. As a Billing Specialist, her bubbly personality helps her build positive, productive relationships with Paradise’s many media partners.

Plus: She’s a DIY addict, with a special fondness for creating wall décor and event t-shirts.

Danielle Lawson
Media Billing Coordinator

Dylan Madigan
Dylan knew he wanted to be a graphic designer when most kids don’t even know what one is, and his passion for design has never waned since.

Plus: Dylan not only plays guitar, piano and ukulele, he also composes music… the Blues being his favorite.

Dylan Madigan
Senior Art Director

Emily Huskins
Emily’s positivity, attention to detail and quick thinking ensure that her clients’ marketing needs and goals are met with a smile.

Plus: She is looking forward to the day that her pup Weasley can keep up with her on rollerblades.

Emily Huskins
Account Manager, Client Services

Greg Insco
Greg brings a strong passion for design as well as 20+ years of experience in the advertising industry, many of which were spent creating campaigns, websites, and designs for travel and tourism clients such as Visit St.Pete/Clearwater, Visit Savannah, The State of Maryland, VISIT FLORIDA, and more.

Plus: Greg’s passion to create extends to his love for music. You’ll find him singing and playing the guitar as well as dancing the night away at live music venues.

Greg Insco
Senior Art Director

Isaac Huskins
Isaac’s video production and motion graphic skills help Paradise create engaging, memorable content for our clients. His love of visual storytelling was no doubt honed by his passion for movies.

Plus: If there’s one thing he loves more than hot pizza, it’s cold pizza.

Isaac Huskins
Senior Videographer & Editor

Katelyn Hunter
Katelyn was born in Buffalo, NY but raised in Jacksonville, FL. Accounts Payable is not a job she expected to find herself in, but it fell into her lap and she loves it. She has two kids she adores, she enjoys spending time with family and friends, and she absolutely loves going to concerts.

Plus: She likes reading, but will always put her book down to watch Chicago Med.

Katelyn Hunter
Accounts Payable & Reconciliation Specialist

Katherine Peterson
Katherine is passionate about uncovering the most unique experiences a location has to offer. Her love for tourism continues to grow as the native New Yorker displays these locations in an exciting, creative style. Her adventurous soul is best accompanied by a creative cocktail, a group of friends, and a new experience.

Plus: On her days off, you can find Katherine poolside, reading a book with her fiancé, Chris and pups Peach and Cobalt.

Katherine Peterson
Senior Manager Social Media

Lindsay Neel
Lindsay hails from Greenwood, Arkansas, and brings her wealth of hospitality experience—and hospitable nature—to coordinating the myriad projects that pass through our creative department.

Plus: Lindsay has her Advanced Scuba Certification and prefers water to land. She is also a volunteer diver for the Clearwater Marine Aquarium. #mermaidsarereal

Lindsay Neel
Production & Traffic Coordinator

Luisa Laurelli
Luisa comes to Paradise from Sao Paolo, Brazil, with a background in account management and digital advertising in English, Spanish and Portuguese.

Plus: An itinerant traveler at heart, she loves to open Google Maps, pick a nearby point and just take off.

Luisa Laurelli
Account Director, Client Services

Madison Holland
Madison is excited about all things content creation. With a background in technical and creative writing, she is ready to step up any client’s social media game!

Plus: When she’s not heading to a concert or planning her next trip, you’ll probably find her hanging out with her fluffy best friend – her golden retriever pup!

Madison Holland
Social Media Coordinator

Mark Reed
Mark brings a wide range of traffic experience to Paradise, with a resume that includes ad agencies from New York, Seattle, New England, and Milwaukee. A Creative Writing major at Princeton with an MBA in Operations, Mark loves being part of a team that delivers great work for clients – on schedule and within budget, of course.

Plus: Mark teaches English as a second language, enjoys orienteering, and is training to become a certified Pickleball referee.

Mark Reed
Project Manager, Account Services

Mary McConaughy
Mary lives in St. Petersburg and has over 8 years of experience working in sales and marketing in the print and digital space. She has helped clients of all sizes in a range of industries but has a passion for the travel and tourism industry.

Plus: When not working, she can be found at the beach, attending a concert, traveling, or cheering on the Virginia Tech Hokies!

Mary McConaughy
Account Manager, Client Services

Melissa Seguin
A lifelong Jacksonville resident with a passion for storytelling, Melissa uses her public relations and social media experience to help clients with media outreach and relations.

Plus: Melissa can identify any Taylor Swift song in under three seconds.

Melissa Seguin
Account Coordinator, PR & Influential Communications

Melondy Munson
Being a textbook extrovert, Melondy's personal mission statement is to ensure that the people around her feel known, loved, valued, understood and cared for. Having studied psychology at Clemson University and worked in advertising for a few years, she enjoys working in account management because she gets to communicate and work with just about everyone in the agency.

Plus: Melondy is also known as "Scooter Girl" and "The Queen of Puns" because she has an electric scooter she rides everywhere and she's always cracking dad jokes.

Melondy Munson
Account Coordinator

Michael Kosowicz
Michael’s 20+ years of experience ranges from travel and leisure to consumer packaged goods. He takes pride in providing both exceptional client service and bold strategic thinking.

Plus: Michael lives in Concord, NH, and hikes extensively in the Northeast and Western states. He recently completed hiking all forty-eight 4,000-footers in the White Mountains of New Hampshire and is always looking for his next outdoor adventure.

Michael Kosowicz
Group Director

Natalie Helton
Natalie offers experience in developing and executing cross-channel marketing campaigns, including buying and planning on both digital and traditional mediums and generating revenue across a variety of industries. Natalie previously served as a media buyer and marketing senior consultant for BrandMuscle in Cleveland, Ohio, where she is based. She also worked as a marketing events supervisor for ESPN and Good Karma Brands.

Plus: Natalie has traveled to Asia, Africa and Central America on volunteer trips and hopes to do more in the future. In her free time, she loves to read and take her dog on walks through the various Cleveland metro parks.

Natalie Helton
Media Planner/Buyer

Rosemary O’Toole
Rosemary literally keeps the agency running. On time. On budget. And with a calming demeanor that can soothe the savage creative person. Her title doesn't do justice to the chaos she (somehow) cultivates into composure.

Plus: When Rosemary is not enjoying the beach, her hobbies are cooking (she is addicted to TV chef competitions) and gardening, as she is slowly cultivating her yard into a butterfly sanctuary.

Rosemary O’Toole
Director, Creative Services & Operations

Sarah Cooley
Sarah is passionate about advertising strategy and graduated from the University of Oregon in 2020 with a degree in advertising, and minors in business administration and anthropology. After graduating, Sarah worked as an Account Coordinator at an ad agency in Salt Lake City, Utah. Sarah resides in Laramie, Wyoming and is pursuing her MBA part-time at the University of Wyoming.

Plus: Originally from Oregon, Sarah grew up in a tiny rural town on a llama ranch. She loves the outdoors and is a huge history and archaeology nerd.

Sarah Cooley
Account Coordinator

Sara Holden
Sara is an integrated communications professional with over eight years of experience specializing in Digital Strategy, Advertising, and Public Relations. She's known for being very meticulous and applying creative solutions.

Plus: Sara is an enthusiastic sailboater who enjoys spending her free time getting to off-shore places, and spotting the local marine life.

Sara Holden
Media Buyer

Sierra Sanders
Sierra’s experience with everything from active duty military finance, independently billing a minimum of $6 million dollars weekly, and handling customers with care and accuracy for a franchise system is tailor-made for Paradise’s diverse billing needs.

Plus: In elementary school, she performed at Disney.

Sierra Sanders
Collections & Billing Manager

Stevie Goraczkowski
Stevie is a Midwest native and long time content guru, working with a variety of clients to bring clarity to their brands. By building a solid strategy, she is able to create excellent experiences and results for her clients.

Plus: Stevie is a gin connoisseur

Stevie Goraczkowski
Content Director

Our Client Partners

Paradise team members have worked for and with some of the biggest brands in the world. Learn More.

  • Amelia Island CVB
  • Bayshore Gateway Triangle Community Redevelopment Area, Naples
  • Collier County Museums, Naples
  • Columbia County CVB
  • The Dalí Museum
  • Destinations International – Equity, Diversity & Inclusion
  • Discover Long Island
  • Eureka Springs CVB
  • Hotel Haya – Ybor City
  • JW Marco Island Beach Resort
  • LaPlaya Beach & Golf Resort
  • Little Rock CVB
  • Mote Marine Laboratory & Aquarium
  • Naples Arts District
  • Naples, Marco Island & the Everglades
  • Northwest Arkansas Tourism Association
  • Santa Rosa County CVB
  • Shreveport-Bossier CTB
  • St. Pete Pier / City of St. Pete
  • Tampa Bay Watch
  • The Switzerland Inn
  • Visit Hendersonville TDA
  • Visit Savannah
  • Visit Spartanburg /
    One Spartanburg Inc.
  • Visit Wichita
  • ZooTampa
View Case Studies