About Us
At Paradise We Believe
in The Power of +.

We are business growth strategists on a mission
to drive brands and build bottom lines.

We drive growth through
the following capabilities

Intelligence & Insights
  • Marketing Technology Integration
  • Business Intelligence
  • Analytics & Insights Reporting
  • Customer Journey Road Mapping
  • Consumer & Industry Research
  • 360º Integrated MarComm Plans
  • 3-5 Year Business Plans
Creative & Design
  • Brand Identity & Evolution
  • Advertising Campaign Development
  • Content Creation
  • In-house Video & Photography
  • Website Development & Management
  • App Development
Channel Strategy & Delivery
  • Advertising Media Strategy, Planning & Buying
  • Public Relations
  • Influencer Marketing
  • Social Media Marketing: Organic & Paid
  • Experiential Marketing and Activations
  • Partner Program Development
  • Co-Op Advertising Programs
  • Search Engine Marketing (SEM)
  • Search Engine Optimization (SEO)

Our category experience brings
those capabilities to life

  • Travel and Tourism
  • Sports
  • Sports Tourism
  • Hospitality
  • Entertainment and Media
  • Museums and Attractions
  • Air and Transportation
  • Healthcare and Bio
  • Lifestyle

Recognition

2 decades of award-winning work. 450 and counting.

The People Behind the +

Debbie Karasek
View Bio →

Debbie Karasek
Corporate Controller & Chief Administrative Officer

Glenn Bowman
View Bio →

Glenn Bowman
SVP, Creative Director + Brand Innovation

Kristen Murphy
View Bio →

Kristen Murphy
VP, Partner Development + Client Services

Tara Tufo
View Bio →

Tara Tufo
VP, Public Relations and Influential Communications

Rosemary O’Toole
Rosemary literally keeps the agency running. On time. On budget. And with a calming demeanor that can soothe the savage creative person. Her title doesn't do justice to the chaos she (somehow) cultivates into composure.

Plus: When Rosemary is not enjoying the beach, her hobbies are cooking (she is addicted to TV chef competitions) and gardening, as she is slowly cultivating her yard into a butterfly sanctuary.

Rosemary O’Toole
VP, Creative Operations

Alexandria Hurley
Alex brings deep experience in travel and tourism, hospitality, gaming, and entertainment public relations. She is passionate about her field, having obtained both her undergraduate and masters degree in public relations. Located in Las Vegas, Alex enjoys traveling to West Coast beaches and experiencing new attractions in the entertainment capital of the world.

Plus: She has a twin sister!

Alexandria Hurley
Director, Public Relations and Influential Communications

Anna Hermann
Born and raised in Germany, Anna works collaboratively with all departments as the central point for all production work that flows through the agency. Having German efficiency in her genes, Anna is always trying to find an opportunity to improve processes.

Plus: Anna has visited over 60 countries and is not done yet exploring the world.

Anna Hermann
Project Manager

Ashleigh Wilson
As a social (media) butterfly, Ashleigh has over nine years of advertising and public relations experience. While social media kind of fell into her lap years ago, she fell in love with the possibilities of how social media connects brands to their followers.

Plus: Ashleigh is *obsessed* with pizza. For her daughter’s first Halloween costume, she even dressed her up as a slice of pizza.

Ashleigh Wilson
Senior Manager, Paid Social Media

Ashley Cannon
A Sarasota, Florida native, Ashley’s 12+ years of experience weighs heavily in engaging and strategizing with Paradise’s clients.

Plus: If you can’t find Ashley paddleboarding in the Sarasota Bay, this self proclaimed foodie can often be found at the newest restaurants in Charleston, SC.

Ashley Cannon
Group Director, Client Services

Ashley Sterle
Ashley is an innovative Media Planner skilled in the research, analysis, and development of media marketing strategies. Based in Cleveland, Ohio she has over 8 years of planning and strategy experience working on industries ranging from food and healthcare to durables.

Plus: She is an avid lover of all things true crime. When she isn't solving mysteries Ashley enjoys spending time with her 2 dogs.

Ashley Sterle
Senior Media Planner

Audrey Clifford
Audrey directs the organic social media efforts for Paradise’s clients, and uses her amazing photography skills (she actually shoots weddings on weekends!) to create amazing visual content for them.

Plus: She’s one of Paradise’s go-to employees for reaching things on high shelves.

Audrey Clifford
Senior Manager, Social Media Strategy

Austin Bray
Austin is our resident pay-per-click and digital marketing sherpa, with experience in industries that range from entertainment and media to travel and tourism.

Plus: He is unwavering in his endless quest to “pet all the dogs.”

Austin Bray
Manager, Paid Search

Caspar Blattmann
Caspar is a designer with a secret: He has a Masters in a computer science, a Minor in business, and a Swiss passport.

Plus: He’s been to the two smallest countries in the world – Vatican City and Monaco.

Caspar Blattmann
Senior Art Director

Chelsea St. John
This talented creative has put her brand identity, art direction and UI design skills to work for a variety of clients in wide range of industries.

Plus: Chelsea has ridden in the Goodyear Blimp, and can attest to the fact that it’s as cool as you’d imagine.

Chelsea St. John
Senior Art Director

Colleen Putman
Colleen’s extensive experience in both photography and the museum world combine to bring a mix of creativity and a keen attention to detail while working lockstep with her team, providing clients the best relationships and services possible. Her positive attitude helps Paradise and its clients shine.

Plus: Colleen once trekked to the AB Camp on Everest (21,000 feet!)

Colleen Putman
Account Coordinator, Client Services

Danielle Lawson
This Jacksonville native is down-to-earth, family-focused, and ready to tackle any project with a smile on her face. As a Billing Specialist, her bubbly personality helps her build positive, productive relationships with Paradise’s many media partners.

Plus: She’s a DIY addict, with a special fondness for creating wall décor and event t-shirts.

Danielle Lawson
Media Billing Coordinator

Dylan Madigan
Dylan knew he wanted to be a graphic designer when most kids don’t even know what one is, and his passion for design has never waned since.

Plus: Dylan not only plays guitar, piano and ukulele, he also composes music… the Blues being his favorite.

Dylan Madigan
Senior Art Director

Emma Franz
A fresh USF graduate, Emma is quite accomplished, having already accumulated quite a bit of tourism PR experience as intern at a couple of agencies. Based in Tampa, Emma loves to travel and lived in Florence for three months. She often takes her Chihuahua mix pup Cooper for a walk on Tampa's famed Bayshore Drive, looking for new restaurants to try. Emma had us at the first line of her bio: "As a passionate storyteller with a chronic case of wanderlust, Emma shares her passion through tourism PR and advertising."

Plus: Emma was a competitive dancer for ten years (ballet, tap, hip-hop and jazz).

Emma Franz
Account Coordinator, PR & Influential Communications

Greg Insco
Greg brings a strong passion for design as well as 20+ years of experience in the advertising industry, many of which were spent creating campaigns, websites, and designs for travel and tourism clients such as Visit St.Pete/Clearwater, Visit Savannah, The State of Maryland, VISIT FLORIDA, and more.

Plus: Greg’s passion to create extends to his love for music. You’ll find him singing and playing the guitar as well as dancing the night away at live music venues.

Greg Insco
Senior Art Director

Isaac Huskins
Isaac’s video production and motion graphic skills help Paradise create engaging, memorable content for our clients. His love of visual storytelling was no doubt honed by his passion for movies.

Plus: If there’s one thing he loves more than hot pizza, it’s cold pizza.

Isaac Huskins
Senior Videographer & Editor

Justin Mejia
An MBA graduate with a specialization in Advertising/Marketing and a Bachelor's Degree in Communications, Justin manages all aspects of campaign traffic, fosters strong relationships with internal and external stakeholders, and drives revenue growth for clients. He lives in his Miami and loves to golf and travel (in that order). Italy is his favorite country to visit, and cooking and eating Italian food has become a passion.

Plus: Justin plays the drums!

Justin Mejia
Account Executive

Katelyn Hunter
Katelyn was born in Buffalo, NY but raised in Jacksonville, FL. Accounts Payable is not a job she expected to find herself in, but it fell into her lap and she loves it. She has two kids she adores, she enjoys spending time with family and friends, and she absolutely loves going to concerts.

Plus: She likes reading, but will always put her book down to watch Chicago Med.

Katelyn Hunter
Accounts Payable & Reconciliation Specialist

Katherine Peterson
Katherine is passionate about uncovering the most unique experiences a location has to offer. Her love for tourism continues to grow as the native New Yorker displays these locations in an exciting, creative style. Her adventurous soul is best accompanied by a creative cocktail, a group of friends, and a new experience.

Plus: On her days off, you can find Katherine poolside, reading a book with her fiancé, Chris and pups Peach and Cobalt.

Katherine Peterson
Senior Manager Social Media

Lindsay Neel
Lindsay hails from Greenwood, Arkansas, and brings her wealth of hospitality experience—and hospitable nature—to coordinating the myriad projects that pass through our creative department.

Plus: Lindsay has her Advanced Scuba Certification and prefers water to land. She is also a volunteer diver for the Clearwater Marine Aquarium. #mermaidsarereal

Lindsay Neel
Production & Traffic Coordinator

Luisa Laurelli
Luisa comes to Paradise from Sao Paolo, Brazil, with a background in account management and digital advertising in English, Spanish and Portuguese.

Plus: An itinerant traveler at heart, she loves to open Google Maps, pick a nearby point and just take off.

Luisa Laurelli
Account Director, Client Services

Mark Reed
Mark brings a wide range of traffic experience to Paradise, with a resume that includes ad agencies from New York, Seattle, New England, and Milwaukee. A Creative Writing major at Princeton with an MBA in Operations, Mark loves being part of a team that delivers great work for clients – on schedule and within budget, of course.

Plus: Mark teaches English as a second language, enjoys orienteering, and is training to become a certified Pickleball referee.

Mark Reed
Project Manager

Michelle Laquindanum
Michelle's passion for communications has been burning bright since she was a teenager. Her experience in hospitality, tourism and large-scale entertainment brings a fresh perspective. Based in Las Vegas, she enjoys the booming culinary scene and frequently travels to nearby cities.

Plus: Michelle starts every morning with a glass of matcha latte!

Michelle Laquindanum
Account Executive, Public Relations & Influential Communications

Natalie Helton
Natalie offers experience in developing and executing cross-channel marketing campaigns, including buying and planning on both digital and traditional mediums and generating revenue across a variety of industries. Natalie previously served as a media buyer and marketing senior consultant for BrandMuscle in Cleveland, Ohio, where she is based. She also worked as a marketing events supervisor for ESPN and Good Karma Brands.

Plus: Natalie has traveled to Asia, Africa and Central America on volunteer trips and hopes to do more in the future. In her free time, she loves to read and take her dog on walks through the various Cleveland metro parks.

Natalie Helton
Media Planner/Buyer

Sarah Cooley
Sarah is passionate about advertising strategy and graduated from the University of Oregon in 2020 with a degree in advertising, and minors in business administration and anthropology. After graduating, Sarah worked as an Account Coordinator at an ad agency in Salt Lake City, Utah. Sarah resides in Laramie, Wyoming and is pursuing her MBA part-time at the University of Wyoming.

Plus: Originally from Oregon, Sarah grew up in a tiny rural town on a llama ranch. She loves the outdoors and is a huge history and archaeology nerd.

Sarah Cooley
Account Coordinator

Sara Holden
Sara is an integrated communications professional with over eight years of experience specializing in Digital Strategy, Advertising, and Public Relations. She's known for being very meticulous and applying creative solutions.

Plus: Sara is an enthusiastic sailboater who enjoys spending her free time getting to off-shore places, and spotting the local marine life.

Sara Holden
Media Buyer

Sierra Sanders
Sierra’s experience with everything from active duty military finance, independently billing a minimum of $6 million dollars weekly, and handling customers with care and accuracy for a franchise system is tailor-made for Paradise’s diverse billing needs.

Plus: In elementary school, she performed at Disney.

Sierra Sanders
Collections & Billing Manager

Stevie Goraczkowski
Stevie is a Midwest native and long time content guru, working with a variety of clients to bring clarity to their brands. By building a solid strategy, she is able to create excellent experiences and results for her clients.

Plus: Stevie is a gin connoisseur

Stevie Goraczkowski
Content Director

Lily Barnhill
Currently studying Business Administration at Furman University in Greenville, South Carolina, Lily is a student-athlete on the Women’s Volleyball team. She is passionate about marketing and loves to travel. Learning new things and witnessing various cultures firsthand is what drives her to see as much of the world as possible. Recently, in her travels to Italy, she got to see many tourist destinations such as the Trevi Fountain, the Colosseum and the Vatican.

Plus:

Lily Barnhill
Intern

Our Client Partners

Paradise team members have worked for and with some of the most revered and respected tourism, destination,
and hospitality brands. Learn More.

  • Amelia Island CVB
  • Bayshore Gateway Triangle Community Redevelopment Area, Naples
  • Collier County Museums, Naples
  • Columbia County CVB
  • The Dalí Museum
  • Destinations International – Equity, Diversity & Inclusion
  • Eureka Springs CVB
  • Explore Bryson City
  • Hotel Haya – Ybor City
  • Inn on Fifth, Naples
  • JW Marco Island Beach Resort
  • LaPlaya Beach & Golf Resort
  • Little Rock CVB
  • Michigan Great Lakes
    Bay Regional CVB
  • Mote Marine Laboratory & Aquarium
  • Naples Arts District
  • Naples, Marco Island & the Everglades
  • Northwest Arkansas Tourism Association
  • Santa Rosa County CVB
  • Skagit Valley WA
  • St. Pete Pier / City of St. Pete
  • The Switzerland Inn
  • Tourism Academy
  • Visit Franklin County VA
  • Visit Hendersonville TDA
  • Visit Joplin
  • Visit Savannah
  • Visit Spartanburg /
    One Spartanburg Inc.
  • Visit Tybee Island
  • Visit Wichita
  • ZooTampa