The Changing World of Today’s Travel Journalist: A Conversation with Sucheta Rawal
As passionate public relations practitioners, some of us former journalists, we know that delivering results for our clients requires balancing not only a wide range of skills, but also a real-time understanding of the fast-changing media landscape. Because of shrinking outlets and editorial staff, and pressures to compete for attention with social media’s relentless content […]
Paradise Welcomes Nicole “Niki” Kaylor as Chief Strategy Officer
Paradise is happy to announce that Nicole “Niki” Kaylor has joined its executive ranks as Chief Strategy Officer, a newly created position. In this role, Niki will steward the clients’ strategic integrated marketing direction and oversee the Account Services and Media Services departments, while collaborating closely with all cross-functional departments to shape strategic direction, strengthen […]
Seasoned Media & MarTech Trailblazer Cristina Howard joins Paradise as Vice President, Media & Marketing
Paradise is pleased to announce that Cristina Howard has joined its senior ranks as Vice President, Media & Marketing. Cristina will oversee a department that manages omnichannel media and marketing, including traditional, digital, email, programmatic, paid search, paid social, influencers, experiential, and all channels across the entire consumer journey. A seasoned media professional renowned for […]
SoIN Tourism Selects Paradise to Develop and Champion Tourism Branding Framework
Paradise Gains its First Indiana Client, its third in the Midwest SoIN Tourism (Clark-Floyd Counties Convention Tourism Bureau) has selected award-winning Paradise Advertising & Marketing Inc. to develop and help implement a new tourism brand positioning effort. Paradise will evaluate current efforts as it seeks to refine branding positioning and engage with stakeholders in order […]
Paradise Clients Honored at Adrian Awards
Client Campaigns Earn 9 Adrians, including two Best of Category wins Winning work from the Naples, Marco Island, Everglades CVB, Visit Savannah CVB, Columbia County CVB, Visit Little Rock CVB, Visit Hendersonville CVB, Navarre Beach TDO and Dalí Museum will be celebrated in New York City at the annual gala on February 18, 2025 Paradise […]
Embracing the Warmth of 2024 and Welcoming 2025
Dear Team Paradise and Valued Partners, As the final days of 2024 draw near, I’ve found myself reflecting on the incredible path we’ve walked together this year. In the spirit of my Norwegian roots, I’m reminded of the beauty of “Koselig” and “Hygge,” two words that I grew up hearing all too often and ones […]
Blue Water Area CVB Selects Paradise to Steward Tourism Strategic Plan
Paradise Gains a Second Michigan Client for Multi-Year Tourism Strategic Plan Development The Blue Water Area CVB, also known as Michigan’s Thumbcoast, has selected award-winning Paradise Advertising & Marketing Inc. to develop a five-year strategic plan to steward the organization’s three pillars: Advocacy,Development, and Sales and Marketing. During the coming months, Paradise will leverage research […]
Paradise Work Celebrated with Four Top Honors at Visit Florida Tourism Awards
State Tourism Authority Recognizes Agency for Campaigns for Naples, Marco Island in Out-of-Home, Niche Marketing, Mixed Media and Print Advertising categories Paradise Advertising & Marketing Inc (“Paradise”) was recently honored with four Flaglers, including two Henry trophies, at the Annual VISIT FLORIDA Flagler Awards for impactful work done on behalf of long-standing client Naples, Marco […]
Swim Clubs, Neon Fashion, and Whipped Sunscreen Magic: How to Make Brand Partnerships Work for You
By Tara Tufo and Alex Hurley At Paradise, we love collaborating with brands to amplify their unique personas. And of course we love chic hotels, swim clubs, trendy sunscreen and good music. It’s often the most unexpected brand partnerships that serve as the secret sauce, propelling companies to new heights of customer engagement. Brand partnerships […]
Florida’s Sports Coast Selects Paradise for Tourism Marketing Services
Florida’s Sports Coast is an ideal destination for outdoor adventure lovers. With activities like kayaking, hot air balloon rides, wakeboarding, cycling, and camping, adventure-seekers will never run out of things to do and see. Florida’s Sports Coast, Pasco County’s Destination Management Organization (DMO) and one of the fastest growing counties in the country, has selected […]
