Paradise Boosts Media, Accounts, Digital Teams with Strategic Hires
New Talent Joins to Support Agency Growth and Integrated Marketing Excellence Paradise Advertising & Marketing, Inc. (Paradise), an award-winning full-service agency, today announced the expansion of its Media, Accounts, and Digital teams with the addition of three experienced professionals. The agency welcomes Brandon Faust as Associate Director of Digital Marketing & Analytics, Kim Goldsmith as […]
Paradise Launches GOODcation, A Company-Paid Voluntourism Program to Put Team Member Purpose Into Action
Inaugural GOODcation Volunteer to travel to Los Angeles for a week to help with food and produce distribution in areas impacted by recent wildfires Paradise is proud to introduce GOODcation, a new company “voluntourism” program to award employees with a week of paid time off to give back, and also be a tourist, in communities […]
City of Chattahoochee Hills Convention and Visitors Bureau Selects Paradise for Digital Services
Paradise has announced that it has been awarded the City of Chattahoochee Hills Convention and Visitors Bureau (CHCVB) contract for website development, design, and hosting services for three years. Paradise is a national full-service marketing agency partner that specializes in tourism and destination brand strategy and marketing. The agency will be responsible for working closely […]
Paradise Names Mason Moore SVP, Strategic Partnerships and Marketing
Experienced Marketing Leader Brings Over Two Decades of Agency and Corporate Expertise to Newly Created Role Paradise Advertising & Marketing, Inc. (Paradise) is proud to announce the appointment of Mason Moore as Senior Vice President of Strategic Partnerships and Marketing. In this newly established leadership role reporting to Barbara Karasek, CEO, Moore will drive new […]
Paradise Strengthens Account Team with Key Destination Marketing Hire
Cassandra Klein Joins Award-Winning agency as Group Director Paradise Advertising & Marketing, Inc. (Paradise) is excited to expand its account management team with the addition of a key destination marketing professional, Cassandra Klein as Group Director. A lifelong traveler with a heart for storytelling and community, Cassandra Klein brings a deep passion for tourism and […]
Marketing Innovation Meets Recognition: Two Paradise Clients Nominated for 2025 eTSY Awards
Two Paradise clients have been named finalists in the prestigious 2025 eTSY Awards, honoring the most innovative and impactful tourism marketing campaigns of the year. The eTSY Awards winners will be announced at the eTourism Summit in Las Vegas on April 24, 2025, organized by Informa Connect. Navarre Beach is a top contender in the […]
The Changing World of Today’s Travel Journalist: A Conversation with Sucheta Rawal
As passionate public relations practitioners, some of us former journalists, we know that delivering results for our clients requires balancing not only a wide range of skills, but also a real-time understanding of the fast-changing media landscape. Because of shrinking outlets and editorial staff, and pressures to compete for attention with social media’s relentless content […]
Paradise Welcomes Nicole “Niki” Kaylor as Chief Strategy Officer
Paradise is happy to announce that Nicole “Niki” Kaylor has joined its executive ranks as Chief Strategy Officer, a newly created position. In this role, Niki will steward the clients’ strategic integrated marketing direction and oversee the Account Services and Media Services departments, while collaborating closely with all cross-functional departments to shape strategic direction, strengthen […]
Seasoned Media & MarTech Trailblazer Cristina Howard joins Paradise as Vice President, Media & Marketing
Paradise is pleased to announce that Cristina Howard has joined its senior ranks as Vice President, Media & Marketing. Cristina will oversee a department that manages omnichannel media and marketing, including traditional, digital, email, programmatic, paid search, paid social, influencers, experiential, and all channels across the entire consumer journey. A seasoned media professional renowned for […]
SoIN Tourism Selects Paradise to Develop and Champion Tourism Branding Framework
Paradise Gains its First Indiana Client, its third in the Midwest SoIN Tourism (Clark-Floyd Counties Convention Tourism Bureau) has selected award-winning Paradise Advertising & Marketing Inc. to develop and help implement a new tourism brand positioning effort. Paradise will evaluate current efforts as it seeks to refine branding positioning and engage with stakeholders in order […]
