Faces of Paradise: Leah Shoup
Welcome to our newest content series – the Faces of Paradise. Each month, we will we spotlight a Paradise employee, giving you an opportunity to get to know the people behind our outstanding work a little better. In our inaugural edition, we shine a light on a talented multi-media content professional, world traveler, pickleball enthusiast, […]
Daytona Beach Area Convention & Visitors Bureau (CVB) Selects Paradise For Meetings and Sports Marketing Services
Paradise has been selected by The Halifax Area Advertising Authority (HAAA), operating as the Daytona Beach Area Convention & Visitors Bureau (CVB), to lead a dynamic, multi-channel marketing effort promoting Daytona Beach as a premier destination for meetings, conventions, and sporting events. The initiative will target meeting planners and sports event organizers, highlighting Daytona Beach’s […]
Embracing Change, Honoring Legacy: Moving LRC Into the Future
The acquisition of my boutique public relations firm, Laurie Rowe & Company (LRC), by Paradise Advertising & Marketing, Inc., is one of the biggest and most meaningful milestones in my life. When people ask if it feels bittersweet, my answer is a resounding no. After more than 19 years of building LRC with determination, sweat, […]
Paradise Acquires Laurie Rowe Communications Inc., Strengthens Tourism Public Relations Roster & Expertise
The acquisition marks a strategic step forward for continued innovation and destination media relations and storytelling scale and reach St. Petersburg, Fla. (September 10, 2025) – Paradise Advertising & Marketing, Inc. (Paradise), a certified woman-owned nationally recognized full-service marketing agency specializing in tourism and destination marketing, today announced the acquisition of Laurie Rowe Communications, Inc. […]
Paradise client Naples, Marco Island, Everglades Convention & Visitors Bureau honored with a top Henry trophy at VISIT FLORIDA Flagler Awards
State Tourism Authority Recognizes Agency for Naples, Marco Island and Everglades Campaign in Print Advertising St. Petersburg, Florida (August 28, 2025) – Paradise was honored last night with a top Henry trophy at the Annual VISIT FLORIDA Flagler Awards for impactful work done on behalf of long-standing client Naples, Marco Island, Everglades Convention & Visitors Bureau. […]
Fannin County Chamber of Commerce & CVB Taps Paradise to Craft a Bold Brand Vision for Georgia’s Blue Ridge
Paradise to embark on a heartfelt branding journey to unite Blue Ridge’s identity, honoring its soul while uplifting tourism, community pride, and lasting impact. Paradise has been selected by the Fannin County Chamber of Commerce & CVB (Georgia’s Blue Ridge), the organization promoting tourism in Georgia’s Blue Ridge, to lead the evolution of a comprehensive […]
Alaska’s Wrangell Cooperative Association Selects Paradise for Tourism Business Plan Development
Paradise has been selected by Wrangell Cooperative Association (WCA) of Alaska to help develop a comprehensive three-year business strategy for expanding its tourism programming. The partnership will be served by Paradise team members based in Florida and Oregon. Paradise is a national full-service marketing agency partner that specializes in tourism and destination brand strategy and […]
Paradise Taps Tourism Industry Leader Caleb Sullivan as VP of Destination Development Amid Sales and Marketing Team Expansion
Paradise proudly announces the appointment of tourism industry leader Caleb Sullivan, PDM, TMP, as Vice President of Destination Development, further strengthening its growing sales and marketing go-to-market division. Sullivan joins a newly established go-to-market division led by Mason Moore, Senior Vice President of Strategic Partnerships & Marketing, and overseen by Barbara Karasek, Paradise CEO and […]
Paradise Boosts Media, Accounts, Digital Teams with Strategic Hires
New Talent Joins to Support Agency Growth and Integrated Marketing Excellence Paradise Advertising & Marketing, Inc. (Paradise), an award-winning full-service agency, today announced the expansion of its Media, Accounts, and Digital teams with the addition of three experienced professionals. The agency welcomes Brandon Faust as Associate Director of Digital Marketing & Analytics, Kim Goldsmith as […]
Paradise Launches GOODcation, A Company-Paid Voluntourism Program to Put Team Member Purpose Into Action
Inaugural GOODcation Volunteer to travel to Los Angeles for a week to help with food and produce distribution in areas impacted by recent wildfires Paradise is proud to introduce GOODcation, a new company “voluntourism” program to award employees with a week of paid time off to give back, and also be a tourist, in communities […]
