25 Years’ Experience: Barbara has lived in eight countries and traveled to more than 20 while leading brand and consumer marketing, sports partnerships, entertainment, licensing, e-commerce, consumer products and retail departments for companies such as SeaWorld Parks & Entertainment, PGA TOUR, NASCAR, and the United States Olympic Committee.
Her award-winning marketing campaigns, digital platforms, and television shows have earned the likes of ADDYs, Ex Awards, Effies, Webbies, and Daytime Emmys. From shutting down Times Square for NASCAR events and branding Shamu One and Penguin One Southwest airplanes, to NASDAQ bell ringing, White House visits and meetings in the Kremlin, Barbara’s plans deliver larger than life results for clients and her career portfolio of business development deals nears $750M.
Barbara serves on the Equity, Diversity & Inclusion Committee for Destinations International and supports advocacy efforts for DEI, sustainable, regenerative, and responsible tourism practices. Since 2018, Barbara has served as a global marketing campaign judge for the National Grocers Association, Sports Fitness Industry Association, and Web Marketing Association.
A Tampa native, Barbara has a BA from Furman University and an MA in Mass Communications from University of South Florida and completed the Strategic Marketing Management Course at Harvard Business School.
Plus: Barbara earned a four-year volleyball scholarship and team captain honors in college.