Reports To: Chief Executive Officer
Location: Remote/Work from Home or St. Petersburg HQ Office-Based (Not in NY or CA)
(Preferred Locations: Major U.S. Tourism Hubs, Within One Hour to a Major Airport)
Travel: Estimated 20% of travel in this role

About Paradise

As a Partner for Good℠, Paradise is filled with marketing communications professionals who serve as stewards committed to changing lives and the communities served for the better, forever. Founded in 2002 as an agency specializing in destination, hospitality, and tourism marketing, Paradise is an award-winning team with a track record in delivering innovative, inclusive, and data-led strategies that drive brands, businesses, communities, and tourism economies forward. With a headquarters in Florida, the agency has full-time team members and clients throughout the continental United States. Paradise is an active member of Destinations International, Public Relations Society of America, OneWest Tourism Alliance, Visit Florida, Destinations Florida, and the National Diversity Council, and strives to lead with best practices among social inclusion, accessibility, sustainability, and United Nations Sustainable Development. To learn more, visit apartnerforgood.com

Why Join Us?

Paradise is dedicated to driving tourism success and economic impact for destinations nationwide. We blend creativity, data-driven strategies, and deep industry expertise to create award-winning campaigns that generate results. As VP of Business Development, you will play a key role in shaping our agency’s future, driving aggressive revenue growth, and expanding our impact on tourism economies across the U.S.

Position Overview:

The Vice President of Business Development is a “hunter”—a proactive, results-driven sales leader responsible for aggressively pursuing and securing new clients within the tourism, CVB, and economic development sectors. This role is focused on identifying high-value opportunities, fostering strategic partnerships, and positioning the agency as a leader in tourism marketing and destination promotion. The ideal candidate thrives on outbound prospecting, building relationships with key decision-makers, and closing deals that drive agency growth and impact tourism economies nationwide.

Key Responsibilities:

• New Business Development: Identify, develop, and aggressively pursue new client opportunities, actively hunting for leads and securing high-value accounts within the tourism, CVB, and economic development sectors.
• Strategic Industry Engagement: Cultivate and maintain relationships with key decision-makers in tourism organizations, destination marketing groups, and economic development agencies to generate opportunities and long-term partnerships.
• RFP Response Management: Lead and coordinate responses to Requests for Proposals (RFPs), ensuring competitive positioning and compelling proposals that showcase the agency’s capabilities.
• Agency Positioning & Promotion: Attend and leverage industry networking, conferences, industry events, and thought leadership initiatives to promote the agency’s expertise and establish its presence in key markets. Collaborate with Chief Communications Officer on agency marketing and promotion opportunities.
• Revenue Growth & Goal Achievement: Meet or exceed business development goals and revenue targets through aggressive prospecting, strategic planning, and closing new business deals.
• Collaborative Leadership: Work closely with the agency’s leadership, strategy, and creative teams to align service offerings with client needs and emerging industry trends.
• Market Intelligence: Stay informed on industry trends, challenges, and emerging opportunities to proactively position the agency as a solutions-driven partner.
• Sales Pipeline Development: Build and manage a robust, high-volume pipeline of prospective clients, tracking opportunities from lead generation to contract signing.
• Case Study Development: Develop client and campaign case studies for RFPs and agency promotional opportunities.
• Proposal & Pitch Development: Craft compelling presentations, proposals, and pitches that effectively communicate the agency’s value proposition and drive decision-making.

Qualifications & Experience:

• Minimum of 10 years of experience in business development or sales, with a proven track record as a hunter within tourism, destination marketing, economic development, marketing or media sectors.
• Strong, established relationship network of decision-makers in CVBs, DMOs, state tourism offices, or related industries.
• Demonstrated success in identifying, pursuing, and closing new business opportunities, with a strong ability to open doors and secure high-value clients.
• Strong knowledge of the RFP process and experience developing winning proposals.
• Exceptional communication, presentation, and negotiation skills, with a persuasive and relentless approach to sales.
• Highly motivated self-starter with the ability to work independently while collaborating effectively with internal teams.
• Able to travel for industry events, client meetings, and development opportunities.
• Passion for the tourism industry and a deep understanding of the economic impact of destination marketing.

Compensation & Benefits:

• Compensation package is commensurate with experience.
• Paradise offers U*Time, a very flexible and generous vacation and sick time-off policy, parental leave time off, SIMPLE Plan 401k with company contribution, and a competitive health, medical dental, and vision benefits plan with company contribution.

Send resumes, cover letter, and salary requirements to Barbara Karasek, CEO at bkarasek@paradiseadv.com

About the job

Commitment to Inclusion
We encourage diverse candidates to apply. As a firm that drives culture, we aim to build welcoming, inclusive workplace, and reflect the world’s diverse people and voices both internally and externally to ensure success in our commitment.

Overview

Paradise, a full-service marketing firm, is seeking a an organized individual to join the Client Services team. This position will focus heavily on marketing plan and marketing project management, ensuring operational efficiency, and maintaining attention to the detailed specifications required for successful advertising and marketing campaign execution. This position will manage projects for multiple accounts and work closely with internal teams (Creative, Media, Public Relations, Social Media, Digital) and clients to ensure that all advertising and marketing campaign projects are completed according to marketing plan needs and specifications, on time, and within budget.

Key Characteristics

Plays a critical role in executing a marketing plan by ensuring that projects, campaigns, and marketing assets are delivered on time and aligned with strategic goals. To be effective in this role, they should have knowledge and expertise in the following areas:

1. Marketing Strategy & Planning

• Understand marketing fundamentals (branding, messaging, target audience segmentation, etc.).
• Familiarity with marketing funnels and customer journey mapping.
• Knowledge of different marketing channels (digital, traditional, experiential, etc.).
• Ability to align projects with business objectives and KPIs.

2. Project & Process Management

• Proficiency in project management methodologies (Agile, Scrum, Waterfall).
• Ability to create and manage timelines, workflows, and marketing calendars.
• Strong coordination skills to align teams (creative, content, media, sales).
• Knowledge of marketing asset development and approval processes.
• Experience with project management tools (Workamajig, Asana, Monday, Trello, Wrike, Basecamp).

3. Marketing Asset & Campaign Execution

• Understanding of marketing production workflows (creative, copy, design, and video production).
• Knowledge of digital asset management (DAM) systems.
• Ability to manage the deployment of marketing materials across channels.
• Familiarity with advertising platforms (Ad Servers, Google Ads, Meta, LinkedIn, etc.).

4. Data & Performance Tracking

• Basic knowledge of analytics (Google Analytics, social media insights, CRM dashboards).
• Ability to track project performance against marketing objectives.
• Understanding of A/B testing and performance optimization.

5. Communication & Collaboration

• Ability to work cross-functionally with teams (creative, sales, media, leadership).
• Strong stakeholder management skills to align with leadership and external vendors.
• Problem-solving skills to address roadblocks in campaign execution.

Day to Day Responsibilities

• Oversee and manage the day-to-day operations of assigned accounts, ensuring that all marketing plan projects are executed based on the agreed-upon scope, specifications, and timeline.
• Act as the marketing plan fulfillment lead for projects, ensuring that all creative, media, and digital teams are on track and meeting deadlines.
• Track and monitor all marketing plan deliverables closely, ensuring they meet client specifications, vendor specifications, and internal quality standards.
• Collaborate with the Group Director to ensure efficient workflow and coordination of multiple marketing plan projects from initiation through final delivery and invoicing.
• Maintain comprehensive documentation of all marketing plan project phases, including project briefs, timelines, approvals, budgets, and communications.
• Use project management tools to track progress, manage resources, and communicate with internal teams. Familiarity with tools such as Workamajig is required.
• Regularly update the Group Director with the status of each marketing plan project through detailed reports, regular meetings, and proactive communication of any issues that may arise.

Client & Internal Communications

• Serve as one of the primary points of contact for clients, ensuring all communication is clear, consistent, and meets their expectations.
• Coordinate with internal teams to ensure marketing plan briefs and specifications are understood and followed accurately.
• Maintain a strong relationship with clients and internal teams to foster collaboration, communication, and alignment throughout project execution.
• Assist the Group Director with client communications, presenting campaign results, and advising on next steps.

Quality Assurance

• Ensure all client-facing materials meet specifications by reviewing and proofing content for accuracy, consistency, and adherence to project requirements.
• Perform quality checks on creative deliverables, ensuring they are aligned with the project brief and meet the client’s desired outcome.
• Ensure that marketing plan project milestones are met on time and that any changes in specifications are communicated and managed efficiently.
• Assist in the development of the creative brief, ensuring it is thorough and fully addresses all client specifications.

Budget and Billing Management

• Manage the budget for each marketing plan project, ensuring that all time, expenses and costs are accurately tracked and aligned with approved client expectations.
• Collaborate with internal teams to ensure that estimates and billing are accurate and sent on time.
• Maintain detailed records of marketing plan project budgets, expenditures, and invoices to ensure accuracy and transparency.

Campaign Tracking & Reporting

• Monitor marketing plan and specific campaign performances through established KPIs, regularly tracking and reporting on marketing plan and specific campaign metrics, deliverables, and client satisfaction.
• Provide insights to the Group Director to help optimize marketing plan and specific campaign deliverables and adjust strategies as needed based on results.
• Prepare and deliver monthly reports on marketing plan and specific campaign performance, budgets, and client feedback to the Group Director and clients.

Other Operational Tasks

• Maintain detailed records of all marketing plan and specific campaign projects and communications, including internal approval processes and client feedback.
• Manage marketing plan and specific campaign project timelines to ensure the accurate and timely delivery of all campaign assets.
• Regularly attend meetings, both internal and external, to support project execution, agenda development, and post-meeting follow-up (Group Director leads client calls).
• Ensure that all team members have access to the right project documentation and information needed for successful marketing plan and specific campaign execution.
• Positively contributes to the company culture.
• Willing to take on additional tasks as needed to meet team goals.

Qualifications

• Bachelor’s Degree in Marketing, Advertising, Communications, or relevant field, or equivalent experience.
  5+ years of experience in advertising, marketing account or marketing project management, with agency experience preferred.
• Comprehensive knowledge of marketing asset specifications across multiple channels, including print, digital, video, email, CRM, CMS, and social media. Must understand formatting, resolution, file types, aspect ratios, and platform-specific best practices to ensure seamless execution and delivery of marketing campaigns.
• Experience with project management systems (e.g., Workamajig), Google Suite, and Microsoft Office Suite (especially Excel and PowerPoint).
• Demonstrated experience managing marketing budgets, schedules, and project workflows to meet strict deadlines.
• Proficient in ensuring the quality and accuracy of client deliverables, with an emphasis on specifications and approval processes.
• Detail-oriented, organized, and able to juggle multiple tasks and projects at once.
• Excellent communication skills with the ability to articulate complex information clearly and concisely.
• Proactive problem-solver, able to identify issues early and resolve them efficiently.

Submit your resume to Niki Kaylor:  nkaylor@paradiseadv.com

Reports to: Chief Strategy Officer
Location: Remote, Position located Eastern Time Zone except New York
Type: Full time, Exempt in a work from home office environment

Commitment to Inclusion
We encourage diverse candidates to apply. As a firm that drives culture, we aim to build welcoming, inclusive workplace, and reflect the world’s diverse people and voices both internally and externally to ensure success in our commitment.

Overview

Paradise is seeking a talented Group Director to join our Accounts team and become a Partner for Good! You will play a crucial role in managing creative services and production projects for assigned clients. This position offers an excellent opportunity for growth and development in a fast-paced and collaborative environment.

Character Traits

Extremely organized, proactive, self-starter with an upbeat, positive, “can do” attitude, flexible to change, ability to adapt and adjust to a variety of situations, a problem solver, accountable, troubleshooter and resourceful. Must possess a strong work ethic and take pride in the quality of your work. Demonstrate willingness to learn and grow as opportunities are presented.

Position Summary

The goals of a Paradise Group Director are aligned with the needs of our team and the job role responsibilities. As the Division GD, you will work in lockstep with your VP and other Division GDs to account for all Paradise client work, relationships, and services.

You are the primary accountable and responsible client relationship team member, ensuring client work is delivered with a strategic mindset, forward-thinking approach, on time, on budget, and according to specifications from conception to completion from all departments. You will serve as the client’s voice and advocate internally and identify the correct team members to ensure client success. Additionally, you’ll provide ongoing innovative solutions, new scopes of interest, and challenges to your clients. This will make up approximately 40% of your time.

The Group Director is solely accountable for the whole financial health of the clients and company, including the implementation of the full client contract and scope. This includes profitability, budgets, budget tracking, and invoice tracking in your book of business, which will make up approximately 25% of your day-to-day. You are accountable for the retention of your book of business as well as the growth.

As part of the Group Director role, you will also be responsible for the management of your full division team. Team management will make up the remainder of your time, 35%. You are responsible to ensure your team communicates cohesively, follows SOPs, chain of command, job descriptions, and achieves day-to-day responsibilities. You’ll look to ensure your team is operating efficiently and with accountability, delivering the best possible client services and leveraging our internal cross-functional teams at the right time, with clarity, and collaboratively. You are responsible to set a professional tone, with positive intent, and an open mindset when working and communicating with both your team and cross-functionally. A primary function of your role is to identify bandwidth, areas of workflow to streamline and to set your team up to scale and grow, adding more clients and services to your book of business.

Responsibilities

• Responsible for managing the workflow of the assigned account service division. This includes identifying efficiencies, gaps, developing processes and streamlining.
• Accountable for managing all aspects of the division clients while managing agency profitability – budget, client relationships, account teams assigned and ensuring strategic plan (including messaging strategy) is executed correctly, on time and on budget, ensuring project details in Workamajig are accurate.
• Lead client planning – develop timelines and milestones and lead the entire process. Manages/coordinates all departments involved as well as client involvement. Present plan to client and stakeholders upon completion.
• Monitors clients’ Key Performance Indicators and Performance Metrics, based on predetermined annual benchmarks/goals, and determines opportunities to improve performance or where we are performing well.
• Leadership, ownership, and ultimate accountability for the success of Paradise’s relationship with Clients and support team.
• Ability to coordinate and work with other agency teams to ensure the best possible communications and delivery for the client.
• Responsible for forward planning – able to take the lead and responsibility for Client Services and Delivery teams to manage and head off any problems. Or determines when to pull the management team together to plan for dealing with any issues before they happen.
• Sets and manages the expectations of the client and the team in terms of agency deliverables.
• Seeks to always uphold the agency process and actively encourages and ensures the members of Client Services and Delivery teams adhere to the process.
• Leads and communicates clearly with account teams to successfully execute campaigns and projects based upon client objectives and to keep campaigns/projects on schedule.
• Identify business development/growth opportunities within account portfolio.
• Resolve billing discrepancies and approve invoices for payment.
• Lead development of client campaign and project case studies, which include award submission entries.
• Lead, mentor and motivate account team.
• Accountable for client annual success.
• Responsible for coordinating and communicating and outlining the scope of services for the annual renewal process; Primary point of contact with the client for all communication during the renewal process.
• Able to maintain and set agency internal standards, ensure strategy and creative work presented is on strategy and is an appropriate response to the brief. This includes the development of the creative brief.

Submit your resume to Niki Kaylor:  nkaylor@paradiseadv.com