Location: Work from Home Location in the Continental U.S. except in CA and NY; preferably located in the Southeast, Denver, Phoenix, or Las Vegas

Department: Corporate Marketing & Communications

Reports To: Chief Communications Officer, with strong dotted lines to CEO and CRO

Travel: Up to 10%

Job Summary:

We are seeking a highly skilled and creative Digital Marketing Technologist to manage and optimize digital marketing, social media, and content marketing initiatives for Paradise Advertising & Marketing Inc., AiOpti Media LLC, other related company entities under the direction of the Ownership, and possibly other future entities as they arise. This role will lead the strategy, creative and execution, and performance analysis of digital marketing campaigns across web, social media, video content, YouTube channels, email marketing, and other digital storytelling initiatives. The ideal candidate will combine technical expertise with a strategic marketing communications mindset to drive measurable results and engage target audiences effectively.

Key Responsibilities:

• Strategic Digital Marketing Plan Development: Develops and implements data-led digital marketing strategies aligned with organizational goals to maximize ROI, audience engagement, and cross-channel performance.
• Digital Platform Management: Oversee and maintain all company digital platforms, including websites, social media channels, YouTube, email marketing, and more.
• Content Strategy & Creation: Develop engaging content, including video, graphics, and written storytelling, optimized for various platforms.
• Campaign Management: Plan, implement, and manage integrated digital campaigns aligned with brand and marketing goals.
• SEO & Analytics: Optimize content for SEO and provide actionable insights. Monitor performance using analytics tools (Google Analytics, HubSpot, or other CMS systems).
• Email Marketing: Develop and execute email marketing campaigns, managing lists and permissions, audience segmentation, and A/B testing.
• Social Media Management: Manage and schedule social media posts, monitor engagement, and respond to comments across platforms.
• YouTube Channel Management: Lead video content strategy, publishing, and optimization using best practices for audience growth.
• Tech Integration: Partner with tech stack leads and in-house tech leads and developers to troubleshoot platform issues and recommend technological improvements.
• Data-Led Decision Making: Analyze KPIs and deliver comprehensive reports to internal stakeholders with recommendations for improvement.
• Collaboration: Work closely with the communications lead and assigned Executive leadership team members to ensure cohesive digital experiences.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
• 3+ years of experience in digital marketing, with expertise in managing web platforms, social media channels, and digital campaigns.
• Strong knowledge of CMS platforms (e.g., WordPress, Drupal), social media management tools (e.g., AirTable, Hootsuite, Sprout Social), and email marketing platforms (e.g., Mailchimp, Constant Contact, Hubspot).
• Experience with SEO/SEM, Google Analytics, and other web performance tools.
• Proficient in video content strategy and management, particularly YouTube optimization.
• Excellent understanding of digital storytelling principles.
• Strong analytical and problem-solving skills.
• Excellent communication and project management abilities.
• Basic knowledge of HTML, CSS, and web design principles is a plus.

Preferred Skills:

• Experience working in a full-service or digital agency or in-house marketing team environment.
• Familiarity with earned, owned, leveraged, and paid digital strategies and platforms.
• Certifications in Google Ads, Google Analytics, or similar digital tools.
• Proficiency in Adobe Creative Suite or Canva for content creation.

Benefits:

• Competitive salary
• Comprehensive health, dental, and vision insurance
• 401(k) with company match
• Generous paid time off and holidays
• Professional development opportunities

Salary and compensation commensurate with experience.

Please submit letter of interest, salary requirements, resume and any portfolio or work sample links to the job posting on LinkedIn.

Reports to: Brandon Faust, Associate Director of Digital Marketing & Analytics
Location: Remote, Position located Eastern Time Zone except New York, California and Illinois
Type: Full time, Exempt in a work from home office environment

Commitment to Inclusion

We encourage diverse candidates to apply. As a firm that drives culture, we aim to build welcoming, inclusive workplace, and reflect the world’s diverse people and voices both internally and externally to ensure success in our commitment.

Overview

Paradise is seeking a talented Paid Social Strategist to join our media team and become a Partner for Good! You will play a crucial role in managing creative services and production projects for assigned clients. This position offers an excellent opportunity for growth and development in a fast-paced and collaborative environment.

Character Traits

Extremely organized, proactive, self-starter with an upbeat, positive, “can do” attitude, flexible to change, ability to adapt and adjust to a variety of situations, a problem solver, accountable, troubleshooter and resourceful. Must possess a strong work ethic and take pride in the quality of your work.

• Demonstrate willingness to learn and grow as opportunities are presented.

Position Summary 

• The person acts as a media professional responsible for all client paid social campaigns.
• This position is supervised by the Associate Director of Digital Marketing & Analytics and works closely with other Media Team members including the Associate Media Director, Senior Media Planner, Media Buyer/Planner, Paid Search Manager, and collaborates with the organic social content team. The position is responsible for thought leadership of paid social media across all accounts, including strategy and day-to-day management of Paradise clients’ paid social campaigns.

Responsibilities

• Works in collaboration with the Associate Director of Digital Marketing & Anlaytics as thought leader for all strategy and planning related to paid social media that best aligns with overarching media strategy, across all client media plans
• Collaborates with media team members to establish Paid Social buying criteria based on client initiatives and goals.
• Set-up and management of campaigns with a clear understanding of strategy set for campaign, budget management, reporting requirements, and industry considerations, for assigned clients.
• Work across all paid social platforms including Facebook, Instagram, Pinterest, LinkedIn, TikTok, X (Twitter) and any others as needed
• Identify and research best course of action to tactically execute on client marketing goals through paid social media opportunities.
• Works closely with creative and organic social content teams to design and develop paid social media campaign assets across various platforms, as well as understanding best practices for creative in each platform.
• Works with analyst on various client’s paid social media campaigns and understand what performed well and how campaigns can be optimized efficiently
• Monitor and proactively optimize on-going campaigns for various clients
• Stay up to date on trends in social media and share with media and agency teams
• Provide all proof of performance to accounting for all campaigns facilitate invoicing to clients.
• Step into client facing role for client presentations such as planning decks, wrap up reports, and other paid social media related business.
• Share paid social media guidance and insights among agency and clients.
• Collaborate and cross train with paid search and media analytics
• Committed to entering time accurately on a daily basis and managing client budgets with attention to detail, including media estimates, IOs, invoices, proof of performance, budget trackers, etc.
• Positively contributes to company culture every day.

Qualifications

• Minimum 3 years of experience in paid social campaign management in advertising agency or client direct role

• Facebook Blueprint Planning or Buying Certification a plus.
• Experience developing strategy for social media campaigns, including input on creative and landing page strategies
• Experience optimizing or reporting on social media paid advertising campaigns including Facebook, Instagram, X (Twitter), LinkedIn, and Pinterest
• Experience with any of the major media/agency project software systems such as Workamajig is a plus.
• Passion for social media and digital marketing.
• Outstanding ability to think creatively and identify and resolve problems.
• Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
• Ability to clearly and effectively articulate thoughts and points.
• Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals.
• Excellent analytical, organizational, project management and time management skills.