Reports to: Brandon Faust, Associate Director of Digital Marketing & Analytics
Location: Remote, Position located Eastern Time Zone except New York, California and Illinois
Type: Full time, Exempt in a work from home office environment

Commitment to Inclusion

We encourage diverse candidates to apply. As a firm that drives culture, we aim to build welcoming, inclusive workplace, and reflect the world’s diverse people and voices both internally and externally to ensure success in our commitment.

Overview

Paradise is seeking a talented Paid Social Strategist to join our media team and become a Partner for Good! You will play a crucial role in managing creative services and production projects for assigned clients. This position offers an excellent opportunity for growth and development in a fast-paced and collaborative environment.

Character Traits

Extremely organized, proactive, self-starter with an upbeat, positive, “can do” attitude, flexible to change, ability to adapt and adjust to a variety of situations, a problem solver, accountable, troubleshooter and resourceful. Must possess a strong work ethic and take pride in the quality of your work.

• Demonstrate willingness to learn and grow as opportunities are presented.

Position Summary 

• The person acts as a media professional responsible for all client paid social campaigns.
• This position is supervised by the Associate Director of Digital Marketing & Analytics and works closely with other Media Team members including the Associate Media Director, Senior Media Planner, Media Buyer/Planner, Paid Search Manager, and collaborates with the organic social content team. The position is responsible for thought leadership of paid social media across all accounts, including strategy and day-to-day management of Paradise clients’ paid social campaigns.

Responsibilities

• Works in collaboration with the Associate Director of Digital Marketing & Anlaytics as thought leader for all strategy and planning related to paid social media that best aligns with overarching media strategy, across all client media plans
• Collaborates with media team members to establish Paid Social buying criteria based on client initiatives and goals.
• Set-up and management of campaigns with a clear understanding of strategy set for campaign, budget management, reporting requirements, and industry considerations, for assigned clients.
• Work across all paid social platforms including Facebook, Instagram, Pinterest, LinkedIn, TikTok, X (Twitter) and any others as needed
• Identify and research best course of action to tactically execute on client marketing goals through paid social media opportunities.
• Works closely with creative and organic social content teams to design and develop paid social media campaign assets across various platforms, as well as understanding best practices for creative in each platform.
• Works with analyst on various client’s paid social media campaigns and understand what performed well and how campaigns can be optimized efficiently
• Monitor and proactively optimize on-going campaigns for various clients
• Stay up to date on trends in social media and share with media and agency teams
• Provide all proof of performance to accounting for all campaigns facilitate invoicing to clients.
• Step into client facing role for client presentations such as planning decks, wrap up reports, and other paid social media related business.
• Share paid social media guidance and insights among agency and clients.
• Collaborate and cross train with paid search and media analytics
• Committed to entering time accurately on a daily basis and managing client budgets with attention to detail, including media estimates, IOs, invoices, proof of performance, budget trackers, etc.
• Positively contributes to company culture every day.

Qualifications

• Minimum 3 years of experience in paid social campaign management in advertising agency or client direct role
• Facebook Blueprint Planning or Buying Certification a plus.
• Experience developing strategy for social media campaigns, including input on creative and landing page strategies
• Experience optimizing or reporting on social media paid advertising campaigns including Facebook, Instagram, X (Twitter), LinkedIn, and Pinterest
• Experience with any of the major media/agency project software systems such as Workamajig is a plus.
• Passion for social media and digital marketing.
• Outstanding ability to think creatively and identify and resolve problems.
• Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
• Ability to clearly and effectively articulate thoughts and points.
• Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals.
• Excellent analytical, organizational, project management and time management skills.

Please submit resumes to choward@paradiseadv.com.

Reports To: Audrey Clifford (Associate Director of Content and Social Strategy)
Department: Creative
Location: Southeastern United States: Remote

Overview

Position Summary:
Paradise Advertising is seeking a detail-oriented and creatively driven Social Media Manager to take the lead in executing organic social content for our travel and lifestyle clients. In this role, you’ll manage the full content workflow—from ideation to publishing—while collaborating closely with internal teams to ensure each post aligns with brand and campaign goals.

This position reports to the Associate Director of Content and Social Strategy. The ideal candidate is a confident communicator with strong writing skills, a passion for storytelling through social media, and an instinct for what’s working on each platform. You should thrive in a fast-paced, dynamic environment, enjoy working collaboratively with a team, and be able to manage multiple accounts with ease. Most importantly, you should be ready to contribute big ideas that inspire strategic, engaging content that resonates with audiences.

Character Traits

• Creative and Resourceful
• Collaborative and Communicative
• Strategic and Intentional
• Analytical and Data Driven
• Culturally Tuned In
• Proactive and Responsive
• Deadline-driven

Responsibilities

• Own and manage day-to-day organic social content for multiple travel and lifestyle clients—bringing brand strategies to life with clarity, consistency, and creativity.
• Build and maintain social calendars—planning, writing, and scheduling content that aligns with client goals, seasonal moments, and audience interests.
• Jump into the comments and DMs when it makes sense—engaging with the community in a brand-correct, authentic voice.
• Craft on-brand copy that connects—whether it’s a clever caption, an engaging paid-social ad, a quick comment reply, or long-form copy for storytelling across content like emails, blogs, and social media series.
• Create short-form photo and video content—using your phone, in-app tools, or editing software—to bring ideas to life across Reels, Stories, and more.
• Develop and manage bot strategies that enhance engagement, streamline responses, and provide a seamless user experience across social platforms.
• Stay tuned to trends, conversations, and platform shifts, knowing when to jump in and when to hold back.
• Collaborate with the paid social team to ensure alignment between organic and paid content, maximizing reach and engagement across both channels.
• Collaborate across teams to support campaign launches, content shoots, influencer strategies, and creative brainstorming.
• Track and report performance regularly—pulling insights that shape what comes next and help content continuously evolve.
• Keep our clients relevant and resonant—always thinking one post, one moment, and one platform ahead.

Qualifications / Experience / Requirements

• 3-5 years of experience managing organic social media for brands. Experience in the tourism and travel space is a major plus.
• A portfolio that demonstrates your ability to create, not just post. We’re looking for platform-native, scroll-stopping content that showcases your strong creative point of view.
• Deep understanding of social platforms, including what performs well, what’s trending, and how to evolve strategy for each channel.
• Problem-solving skills: Ability to create high-quality, engaging content with minimal resources, always finding ways to maximize what’s available.
• Strong writing skills: Ability to craft compelling content for short-form formats like social media posts, responses, and paid social ads, as well as occasional long-form pieces such as emails, blogs, and social media series.
• Expertise in short-form video and social-first formats (Reels, Stories, etc.), with a proven ability to capture attention quickly.
• Familiarity with video tools (Capcut, Shorts, Reels) to bring ideas to life with minimal resources—whether it’s just you, your phone, and some creativity.
• A solid understanding of today’s traveler—their sense of their priorities, emotional lives, and how to connect authentically with them.

You’ll stand out if you have…

• Experience growing an organic social channel by fostering real community and connection, not just focusing on follower counts
• A proven track record of posting content resonating with audiences, bringing authentic storytelling into the social space.

Salary Range

• Commensurate with Experience

Please submit resumes to aclifford@paradiseadv.com.