CASE STUDIES
Creating a Social Inclusion Brand Identity
THE GOAL
Now more than ever, Social Inclusion is becoming part of organizational corporate governance pillars and core values. While still a relatively new initiative for Destinations International (DI), the organization launched its EDI efforts in 2018 with high interest among its members. DI desires to place EDI, social inclusion, accessibility, and stewardship at the forefront of the organization. Retained as DI’s strategic marketing partner, Paradise was charged with creating a DI: Social Inclusion brand identity and brand image to engage and mobilize global industry audiences. The goal was to develop a sticky brand that honors and differentiates social inclusion initiatives while complementing the DI brand, not competing with it. This new brand identity would be utilized across all Marcomm extensions and audience touchpoints, including web, emails, newsletters, PR, reports, lexicons, events, tool kits, presentations, social media, videos, and more.
- Brand Identity
- Brand Messaging
- 360° Omnichannel Integration
- Collateral
- Research
THE GOOD NEWS
Destinations International is quickly becoming the go-to resource for DMOs who need guidance on this important issue.
