Virginia’s Shining Gem


Franklin County, Virginia is a place where your travels will take you through rolling hills, picturesque forests, serene lakes, and sleepy small towns.

But it’s also a place where American history comes to life, at places like the Booker T. Washington National Monument and the Blue Ridge Institute & Museum.

Where Virginia’s Heritage Music Trail has a toe-tapping effect on your visit, with events, performances and festivals that celebrate bluegrass and traditional Appalachian music.

Where the great outdoors promise even greater adventures, with hiking, biking, boating, fishing, camping and more.

And where an entire community proudly embraces its deeply rooted legacy as The Moonshine Capital of the World, with legal distilleries that pay homage to its unique heritage.

It’s a place that’s as American as America gets. (Not surprising, given the fact that it is named after Benjamin Franklin himself.)

Welcome to Franklin County — Virginia’s Shining Gem.


Franklin County case study with logo, mockup and print ads
Franklin County case study with print ads and map