CASE STUDIES
Gilded Age
THE GOAL
The historic elegance of the 135-year-old Jekyll Island Club and the modern luxury of the Jekyll Ocean Club are two different, but complimentary, stories to be told. The 19th-century Jekyll Island Club Resort reimagined public areas and accommodations to enhance guests’ experience and renovated building facades, each protected as part of the Jekyll Island National Historic District. To raise awareness for the Jekyll Island Club Resort, we capitalized on timely consumer interest in HBO’s “The Gilded Age” and the modern allure of the era’s fashion, travel, and experiences written about by Mark Twain. Our goal was to promote the history and heritage, period-curated culinary offerings and environs, and recreational activities among natural surroundings, and bring to life the resort’s exquisite experiential uniqueness.
- Public Relations
- 360° Omnichannel Marketing Integration
- Analytics & Reporting
THE GOOD NEWS
- +3B Earned Media Impressions
- $35M Earned Media Value
- Global PR reach incl. Garden & Gun, Travel & Leisure, Southern Living, Forbes, The Knot, AJC, USA Today, and more.
- “The historic hotel in Georgia’s Golden Isles shines bright again.” – Garden & Gun
- AAA Four Diamond Designation (2022)
- 10 Best Reader’s Choice Awards (USA Today, 2023)
- 10 Best Destination Resort in the US (USA Today, 2023)
- #1 Best Jekyll Island Hotel & Resort (US News & World Report, 2022)
- Traveler’s Choice Award (TripAdvisor, 2022)
- #17 Top 2- Resorts in the South (Travel & Leisure, 2022)
