CASE STUDIES
THE GOAL
The Dalí Museum’s Dalí Alive 360° is an immersive experience celebrating the life and creative genius of one of the most influential and inventive artists of the modern era, Salvador Dalí. It all happens within a unique new Museum space — The Dalí Dome – and delivers a multi-sensory art experience that immerses visitors in 360 degrees of light and sound, fluctuating light levels and projection-mapped moving images. Our goal was to drive local buzz and excitement for the new dome and its unforgettable immersive digital experience.
- Public Relations
- Social Media
- Viral Videos
- Analytics & Reporting
THE GOOD NEWS
- “One of the top buildings to see in your lifetime” – AOL Travel News
- “One of the 10 most interesting museums in the world.” – Architectural Digest
- 539M Earned Media Impressions
- $5M Earned Media Value
- Social Engagement Increase
