Paradise Strengthens Account Team with Key Destination Marketing Hire
Cassandra Klein Joins Award-Winning agency as Group Director Paradise Advertising & Marketing, Inc. (Paradise) is excited to expand its account management team with the addition of a key destination marketing professional, Cassandra Klein as Group Director. A lifelong traveler with a heart for storytelling and community, Cassandra Klein brings a deep passion for tourism and […]
It’s Equal Parts Math and Fishing Where There’s Fish
In Uncertain Times, Luxury Travelers Are Still Booking—And More Than Ever, Destination Marketing Matters To Protect Your Tomorrow by Barbara Karasek Let’s face it: uncertainty has been the word of the decade since March 2020—and it’s not going away. From global conflicts and election-year volatility to economic whiplash and changing traveler sentiment, the travel and […]
Marketing Innovation Meets Recognition: Two Paradise Clients Nominated for 2025 eTSY Awards
Two Paradise clients have been named finalists in the prestigious 2025 eTSY Awards, honoring the most innovative and impactful tourism marketing campaigns of the year. The eTSY Awards winners will be announced at the eTourism Summit in Las Vegas on April 24, 2025, organized by Informa Connect. Navarre Beach is a top contender in the […]
You’re going to want to hear this: Paradise Plans to Build A Metaverse Paradise Modeled After Paradise
Betrayal, romance, alliances, and ambition drive the digital narrative as eerie parallel to the wildly popular series that just started shooting its second season St. Petersburg, FL (April 1, 2025) – In the latest twist on its martech innovation, award-winning Paradise has ventured into the virtual destination world with an exclusive, first-of-its-kind metaverse community called […]
The Changing World of Today’s Travel Journalist: A Conversation with Sucheta Rawal
As passionate public relations practitioners, some of us former journalists, we know that delivering results for our clients requires balancing not only a wide range of skills, but also a real-time understanding of the fast-changing media landscape. Because of shrinking outlets and editorial staff, and pressures to compete for attention with social media’s relentless content […]
Paradise Welcomes Nicole “Niki” Kaylor as Chief Strategy Officer
Paradise is happy to announce that Nicole “Niki” Kaylor has joined its executive ranks as Chief Strategy Officer, a newly created position. In this role, Niki will steward the clients’ strategic integrated marketing direction and oversee the Account Services and Media Services departments, while collaborating closely with all cross-functional departments to shape strategic direction, strengthen […]
Practicing Mindfulness
as A Partner for Good.℠
By Greg Insco Just over a year ago, Paradise rebranded ourselves as A Partner for Good.℠ While the new branding and its core message set a positive tone for who we want to be within the communities we live in and work with, it has also become a driving force with my personal attitude each and […]
Paradise Q&A with Marian Salzman
We sat down with longtime trendspotter and friend Marian Salzman, in between many media interviews around her famous annual report that distills global predictions about everything from culture, homing and burrowing habits, personal values and balance (the end of the hustle culture) and deliberate impact. She shared her thoughts and checked our own perspectives on […]
Seasoned Media & MarTech Trailblazer Cristina Howard joins Paradise as Vice President, Media & Marketing
Paradise is pleased to announce that Cristina Howard has joined its senior ranks as Vice President, Media & Marketing. Cristina will oversee a department that manages omnichannel media and marketing, including traditional, digital, email, programmatic, paid search, paid social, influencers, experiential, and all channels across the entire consumer journey. A seasoned media professional renowned for […]
SoIN Tourism Selects Paradise to Develop and Champion Tourism Branding Framework
Paradise Gains its First Indiana Client, its third in the Midwest SoIN Tourism (Clark-Floyd Counties Convention Tourism Bureau) has selected award-winning Paradise Advertising & Marketing Inc. to develop and help implement a new tourism brand positioning effort. Paradise will evaluate current efforts as it seeks to refine branding positioning and engage with stakeholders in order […]
