The Changing World of Today’s Travel Journalist: A Conversation with Sucheta Rawal
As passionate public relations practitioners, some of us former journalists, we know that delivering results for our clients requires balancing not only a wide range of skills, but also a real-time understanding of the fast-changing media landscape. Because of shrinking outlets and editorial staff, and pressures to compete for attention with social media’s relentless content […]
Paradise Welcomes Nicole “Niki” Kaylor as Chief Strategy Officer
Paradise is happy to announce that Nicole “Niki” Kaylor has joined its executive ranks as Chief Strategy Officer, a newly created position. In this role, Niki will steward the clients’ strategic integrated marketing direction and oversee the Account Services and Media Services departments, while collaborating closely with all cross-functional departments to shape strategic direction, strengthen […]
Practicing Mindfulness
as A Partner for Good.℠
By Greg Insco Just over a year ago, Paradise rebranded ourselves as A Partner for Good.℠ While the new branding and its core message set a positive tone for who we want to be within the communities we live in and work with, it has also become a driving force with my personal attitude each and […]
Paradise Q&A with Marian Salzman
We sat down with longtime trendspotter and friend Marian Salzman, in between many media interviews around her famous annual report that distills global predictions about everything from culture, homing and burrowing habits, personal values and balance (the end of the hustle culture) and deliberate impact. She shared her thoughts and checked our own perspectives on […]
Seasoned Media & MarTech Trailblazer Cristina Howard joins Paradise as Vice President, Media & Marketing
Paradise is pleased to announce that Cristina Howard has joined its senior ranks as Vice President, Media & Marketing. Cristina will oversee a department that manages omnichannel media and marketing, including traditional, digital, email, programmatic, paid search, paid social, influencers, experiential, and all channels across the entire consumer journey. A seasoned media professional renowned for […]
SoIN Tourism Selects Paradise to Develop and Champion Tourism Branding Framework
Paradise Gains its First Indiana Client, its third in the Midwest SoIN Tourism (Clark-Floyd Counties Convention Tourism Bureau) has selected award-winning Paradise Advertising & Marketing Inc. to develop and help implement a new tourism brand positioning effort. Paradise will evaluate current efforts as it seeks to refine branding positioning and engage with stakeholders in order […]
Paradise Clients Honored at Adrian Awards
Client Campaigns Earn 9 Adrians, including two Best of Category wins Winning work from the Naples, Marco Island, Everglades CVB, Visit Savannah CVB, Columbia County CVB, Visit Little Rock CVB, Visit Hendersonville CVB, Navarre Beach TDO and Dalí Museum will be celebrated in New York City at the annual gala on February 18, 2025 Paradise […]
Embracing the Warmth of 2024 and Welcoming 2025
Dear Team Paradise and Valued Partners, As the final days of 2024 draw near, I’ve found myself reflecting on the incredible path we’ve walked together this year. In the spirit of my Norwegian roots, I’m reminded of the beauty of “Koselig” and “Hygge,” two words that I grew up hearing all too often and ones […]
From Performative to Purposeful: Integrating Social Inclusion into Actionable Destination Marketing and Public Relations
Michelle Laquindanum, Paradise Public Relations and Influential Communications Paradise proudly champions diverse communities and recognizes that tourism is an important driving force for economic development and socially inclusive growth. I was fortunate enough to join my team in being a part of this important force by attending the Destinations International Social Inclusion Summit in Spokane, […]
Blue Water Area CVB Selects Paradise to Steward Tourism Strategic Plan
Paradise Gains a Second Michigan Client for Multi-Year Tourism Strategic Plan Development The Blue Water Area CVB, also known as Michigan’s Thumbcoast, has selected award-winning Paradise Advertising & Marketing Inc. to develop a five-year strategic plan to steward the organization’s three pillars: Advocacy,Development, and Sales and Marketing. During the coming months, Paradise will leverage research […]
