Understanding & Influencing Partner Engagement
Key findings and actionable recommendations from the results of 2k+ DMO partner surveys nationwide By Kristen Murphy I love to read, but over the years my oldie-but-goodie reference is still Stephen R. Covey’s timeless book, The 7 Habits of Highly Effective People. In business, as in personal life, the fundamental principles of effectiveness, happiness and […]
Swim Clubs, Neon Fashion, and Whipped Sunscreen Magic: How to Make Brand Partnerships Work for You
By Tara Tufo and Alex Hurley At Paradise, we love collaborating with brands to amplify their unique personas. And of course we love chic hotels, swim clubs, trendy sunscreen and good music. It’s often the most unexpected brand partnerships that serve as the secret sauce, propelling companies to new heights of customer engagement. Brand partnerships […]
Florida’s Sports Coast Selects Paradise for Tourism Marketing Services
Florida’s Sports Coast is an ideal destination for outdoor adventure lovers. With activities like kayaking, hot air balloon rides, wakeboarding, cycling, and camping, adventure-seekers will never run out of things to do and see. Florida’s Sports Coast, Pasco County’s Destination Management Organization (DMO) and one of the fastest growing counties in the country, has selected […]
Man vs. Machine
A CD takes on AI in an epic 17-syllable battle. by Tom MerrickChief Creative Officer, Paradise I’m what you’d call an old-skool Ad Man. A writer and creative director who absolutely LOVES the craft of advertising and the power of creativity to inspire, entertain, inform and persuade. To me, a good print ad or video […]
Affordable Luxury in Bucharest: The Little Paris Shines Again
BY CRIS DUSCHEK Cris, a native of Romania, has written a travel article on Book Cottages showcasing the magic of Bucharest’s resurgence as ‘The Little Paris’ I had researched it for months, but the moment my daughter and I stepped into The Marmorosch Hotel in Bucharest’s Old Town – up the marble steps into a dizzying […]
Leading with Compassion
By Cyndy Murrieta What we all want most as humans in this uncertain world is to feel heard and understood. That is certainly true in our personal relationships, but it can be just as significant in our workplace. We are fortunate to voice the importance of humanity and core universal values in business. In 2019, […]
Paradise Launches Partner for Good℠ Purpose-Led New Brand Image
The Marketing Brand is Mission-Driven Toward the Travel and Tourism Community Impact Paradise announced it has revamped its brand to match its commitment to serving as a Partner for Good℠ for the core tourism marketing industry and the livelihoods and communities it serves across the nation. Paradise is a renowned full-service hospitality, tourism and destination […]
A Partner Perspective: Barbara Karasek in conversation with Margaux Constantin
The 2023 United Nations Climate Change Conference or Conference of the Parties of the UNFCCC, more commonly known as COP28, just wrapped up last week in Dubai. Nearly 200 countries convened by the United Nations approved a milestone plan to ramp up renewable energy and transition away from coal, oil, and gas. And yet, many questions remain […]
Barbara Karasek Named 2023 HSMAI ‘TOP 25’ Extraordinary Mind and Luisa Laurelli Appointed to HSMAI Rising Marketing Leaders Council
The Hospitality Sales & Marketing Association International (HSMAI) selected Barbara Karasek, CEO and Co-Owner of Paradise Advertising & Marketing Inc. (Paradise), as one of its Top 25 Extraordinary Minds in Sales, Marketing, Revenue Optimization, and Distribution for 2023. This is the 21st year HSMAI has compiled the list, which annually recognizes exemplary achievement and leadership […]
West Coast Reflections: A Paradise view from 30,000 feet
As I sat on my bumpy flight to the Pacific Northwest to immerse myself in our first West Coast client in the breathtaking Skagit Valley of Washington state, I couldn’t help but reflect on the incredible journey of Paradise. Founded over 20 years ago, our agency has come a long way since its early days. […]
