Paradise Taps Tourism Industry Leader Caleb Sullivan as VP of Destination Development Amid Sales and Marketing Team Expansion
Paradise proudly announces the appointment of tourism industry leader Caleb Sullivan, PDM, TMP, as Vice President of Destination Development, further strengthening its growing sales and marketing go-to-market division. Sullivan joins a newly established go-to-market division led by Mason Moore, Senior Vice President of Strategic Partnerships & Marketing, and overseen by Barbara Karasek, Paradise CEO and […]
Paradise Launches GOODcation, A Company-Paid Voluntourism Program to Put Team Member Purpose Into Action
Inaugural GOODcation Volunteer to travel to Los Angeles for a week to help with food and produce distribution in areas impacted by recent wildfires Paradise is proud to introduce GOODcation, a new company “voluntourism” program to award employees with a week of paid time off to give back, and also be a tourist, in communities […]
City of Chattahoochee Hills Convention and Visitors Bureau Selects Paradise for Digital Services
Paradise has announced that it has been awarded the City of Chattahoochee Hills Convention and Visitors Bureau (CHCVB) contract for website development, design, and hosting services for three years. Paradise is a national full-service marketing agency partner that specializes in tourism and destination brand strategy and marketing. The agency will be responsible for working closely […]
Paradise Names Mason Moore SVP, Strategic Partnerships and Marketing
Experienced Marketing Leader Brings Over Two Decades of Agency and Corporate Expertise to Newly Created Role Paradise Advertising & Marketing, Inc. (Paradise) is proud to announce the appointment of Mason Moore as Senior Vice President of Strategic Partnerships and Marketing. In this newly established leadership role reporting to Barbara Karasek, CEO, Moore will drive new […]
Paradise Strengthens Account Team with Key Destination Marketing Hire
Cassandra Klein Joins Award-Winning agency as Group Director Paradise Advertising & Marketing, Inc. (Paradise) is excited to expand its account management team with the addition of a key destination marketing professional, Cassandra Klein as Group Director. A lifelong traveler with a heart for storytelling and community, Cassandra Klein brings a deep passion for tourism and […]
It’s Equal Parts Math and Fishing Where There’s Fish
In Uncertain Times, Luxury Travelers Are Still Booking—And More Than Ever, Destination Marketing Matters To Protect Your Tomorrow by Barbara Karasek Let’s face it: uncertainty has been the word of the decade since March 2020—and it’s not going away. From global conflicts and election-year volatility to economic whiplash and changing traveler sentiment, the travel and […]
Marketing Innovation Meets Recognition: Two Paradise Clients Nominated for 2025 eTSY Awards
Two Paradise clients have been named finalists in the prestigious 2025 eTSY Awards, honoring the most innovative and impactful tourism marketing campaigns of the year. The eTSY Awards winners will be announced at the eTourism Summit in Las Vegas on April 24, 2025, organized by Informa Connect. Navarre Beach is a top contender in the […]
You’re going to want to hear this: Paradise Plans to Build A Metaverse Paradise Modeled After Paradise
Betrayal, romance, alliances, and ambition drive the digital narrative as eerie parallel to the wildly popular series that just started shooting its second season St. Petersburg, FL (April 1, 2025) – In the latest twist on its martech innovation, award-winning Paradise has ventured into the virtual destination world with an exclusive, first-of-its-kind metaverse community called […]
The Changing World of Today’s Travel Journalist: A Conversation with Sucheta Rawal
As passionate public relations practitioners, some of us former journalists, we know that delivering results for our clients requires balancing not only a wide range of skills, but also a real-time understanding of the fast-changing media landscape. Because of shrinking outlets and editorial staff, and pressures to compete for attention with social media’s relentless content […]
Paradise Welcomes Nicole “Niki” Kaylor as Chief Strategy Officer
Paradise is happy to announce that Nicole “Niki” Kaylor has joined its executive ranks as Chief Strategy Officer, a newly created position. In this role, Niki will steward the clients’ strategic integrated marketing direction and oversee the Account Services and Media Services departments, while collaborating closely with all cross-functional departments to shape strategic direction, strengthen […]
