The Dark Skies Integrated Campaign was created to elevate awareness of Big Cypress National Preserve as the first ever International Dark Sky Park and to celebrate its 50th Anniversary. Florida’s Paradise Coast needed to highlight its
ecological footprint as a complement to its world-renowned beaches, drawing the attention of a unique nighttime experience that could attract new audiences and visitors, extend stays and help populate the destination during shoulder season.

We aimed to educate and inspire travelers by showcasing the preserve’s unmatched stargazing, astrophotography, and ranger-led experiences while positioning Big Cypress as a must-visit destination for astrotourism enthusiasts, families, and eco-conscious travelers.