Flashes of Brilliance

by Kristen Murphy, Vice President, Partner Development and Client Services
Understanding & Influencing Partner Engagement: Key findings and actionable recommendations from the results of 2k+ DMO partner surveys nationwide. A brief overview of who your DMO partners are and what they need and how you can develop an impactful engagement together.

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Understanding & Influencing Partner Engagement

Kristen Murphy emphasizes the importance of understanding and influencing partner engagement for destination management organizations (DMOs). Insights from over 2,000 surveys highlight the need for education, data-driven decisions, tailored communication, and personalized support. Effective engagement, rooted in clear communication and mutual understanding, leads to shared success and an enhanced destination experience.

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