As an iconic, newly renovated 50-year-old resort, LaPlaya found itself subjected to numerous hurricanes, red tide, and a global pandemic. Fortunately, the environmental occurrences neither quelled the addition of Baleen, which redefined gulf-to-fork cuisine and VIP dining on the sand, nor the reimagined suites, refreshed ballrooms and meeting spaces, and the finest of wedding amenities. Our goal was to maintain consistent exposure in the media, publicizing and promoting the bespoke luxury resort on a national level to leisure, wedding, golf, and business audiences alike.