Only Paradise will do.
As agency of record for the Collier County CVB for more than 20 years, Paradise has played a leading role in establishing Naples, Marco Island and the Everglades as Florida’s Paradise Coast. Over the course of our partnership, we have successfully defined the destination as a luxurious playground for the well-to-do.
Client
Florida's Paradise Coast
Services
- 360° Omnichannel Marketing
- Brand Identity
- Creative Campaign Development
- Paid Advertising Media
- Social Media
- Partner Programs
- Analytics & Insights
Accolades
- Over the 23 year history:
- 76 Adrian Awards
- 38 Flaglers
- 8 Tellys
Florida's Paradise Coast
Elevating Florida's Paradise Coast as a premier luxury destination
Florida’s Paradise Coast is a place that elevates the vacation experience. Its white sand beaches are uncrowded, spacious and serene. Its downtown is elegant, beautiful, and luxurious. Its dining is exclusive and special. Its hotels and resorts rank among the finest in the world. And its stunning natural surroundings provide the perfect environment for unforgettable adventures.
So when we launched a campaign to target audiences looking to plan a vacation, we knew they wouldn’t just settle for anywhere. Because for people who want — and expect — the very best of everything, Only Paradise Will Do.
The Good News
Setting new tourism benchmarks for Florida's Paradise Coast
$44M
Grew tourist tax collections above 2019 (record) levels to total of $44M - 137% ahead of projections
+10%
increase in visitation to the destination YOY
+2%
increase in OCC YOY
+17%
increase in ADR YOY
32%
Grew web traffic (12%), email subscribers (2%), visitor guide requests (32%) YOY
31%
increase in group/meetings leads YOY
Florida's Paradise Coast
Only Paradise Will do
Destinations International
Destinations International
Paradise Affiliations
