Event planners often default to convention hubs anchored by big-box hotels, overlooking Naples, Marco Island and the Everglades as a serious meetings and sports-events option. Paradise’s challenge was to show planners that the same qualities that make the destination an elite vacation spot — uncrowded white-sand beaches, luxury resorts, team-friendly accommodations, and exceptional dining — also make it an exceptional place to gather and compete.

Paradise carried the destination’s established brand voice into a dedicated sports and meetings campaign built for planners and event decision-makers. Print and digital trade ads spotlighted world-class sports facilities and oceanfront event spaces, a branded trade show booth gave the sales team a standout presence at industry conferences, and thought-leadership content, email campaigns, and a dedicated landing page kept the destination top of mind throughout the planning journey — all tied together by cinematic brand video with one clear message: for extraordinary sports events and meetings, Only Paradise Will Do.