CASE STUDIES
Curious Indeed.
THE GOAL
Eureka Springs is truly a one-of-a-kind destination, yet research showed low awareness and only a two-night average stay. Our goal was to inspire interest and longer stays to experience the many things this unique destination has to offer all year long. We quickly discovered that people say the most curious things when they visit here – and for obvious reasons. This is a place where a 65-and-a-half-foot-tall Jesus stands watch, the natural surroundings possess magical beauty, and a leisurely town stroll results in a year’s worth of Instagram content. Fact is, the more you see, taste, do and experience, the more you realize that this wonderfully weird section of Arkansas can inspire reactions that are as perplexing as they are pleasing. But that’s what makes it great. After all, this place is “Curious, Indeed.” And it’s why this once unknown mountain town is now a media darling.
- 360° Omnichannel Marketing
- Brand Identity
- Creative Campaign Development
- Paid Advertising Media
- Social Media
- Public Relations
- Website
- Analytics & Insights
THE GOOD NEWS
- +35% Restaurant Tax Revenue
- +39% Lodging Tax Revenue
- 15% Paid Search CTR
- 83% Media VCR
- 23B Earned Media Impressions
- $230M Earned Media Value
