CASE STUDIES
Florida’s Most Relaxing Place
THE GOAL
Santa Rosa County features uncrowded, unspoiled Gulf of Mexico beaches with soft, pearl white sand and emerald waves. After being named the agency of record in 2016, our extensive research led us to create a memorable, easily searchable consumer brand. We put the destination’s biggest asset front and center – the beach – and promised potential visitors the one thing they wanted most from a vacation: relaxation. The “Navarre Beach. Florida’s Most Relaxing Place” brand extends through strategic integrated marketing communications plans across a variety of consumer segments and target markets.
- 360° Omnichannel Marketing
- Brand Identity
- Creative Campaign Development
- Paid Advertising Media
- Social Media
- Public Relations
- Experiential
- Website
- Partner Programs
- Analytics & Insights
THE GOOD NEWS
- +51% Tourism Tax Collection*
- +26% Average Daily Rate*
- +22% Demand*
- +24% RevPAR*
- 2 HSMAI Adrian Awards (2 Silver)
*cumulative success since 2016
