Client Campaigns Earn 9 Adrians, including two Best of Category wins
Winning work from the Naples, Marco Island, Everglades CVB, Visit Savannah CVB, Columbia County CVB, Visit Little Rock CVB, Visit Hendersonville CVB, Navarre Beach TDO and Dalí Museum will be celebrated in New York City at the annual gala on February 18, 2025
Paradise announced its clients will be honored with nine (9) Adrian Awards, including seven (7) silver and two (2) bronzes by the Hospitality Sales and Marketing Association International (HSMAI), for client campaign excellence in travel marketing. Winners will be recognized at the Adrian Awards Celebration, February 18, 2025, at the New York Marriott Marquis in New York City.
Now in its 68th year, the Adrian Awards is the largest and most prestigious competition in global travel marketing, and is often referred to as the Oscars for the travel and hospitality marketing industry. Out of over 800 entries submitted this year, client work was judged to be exceptional by experts in hospitality, travel, tourism and media. This year’s theme, “Wish You Were Here,” showcases the ways that travel marketing campaigns inspire adventures worldwide, and stick with us long after we return home. For 2024, Adrian Awards are being presented in advertising, digital, PR/communications, and integrated campaign categories. These include awards for digital creators, reputation management, affiliate marketing and broadcast integration.
Paradise’s winning clients are as follows:
- Naples, Marco Island, Everglades CVB (2): Silver for “Only” Campaign, Brand Campaign Category and Bronze for “Only Paradise Will Do Canada Winter Campaign,” Brand Campaign
- Columbia County CVB: Bronze, Best of Category for “Your Kind of Place” campaign in the Advertising Brand Campaign Category
- Dalí Museum: Bronze for “Opening the Dali Dome,” PR & Communications/New Opening/ Launch Category
- Visit Hendersonville TDA: Bronze for “Summer Camp,” Advertising Brand Campaign Category
- Little Rock CVB: Bronze for “Big Meetings Advantage,” Group Sales/Travel Trade Category
- Navarre Beach TDO: Bronze for Atlanta Dogwood Festival, Integrated Campaign/Experiential Marketing
- Visit Savannah CVB (2): Bronze for Visit Tybee Island Destination Website and Silver, Best of Category for the “Surprisingly Savannah Summer Road Tour Integrated Campaign in the Experiential Marketing Category
The Best of Category recognition is a new designation, and it is awarded in each entry category for small, medium, and large budget campaigns.
“Congratulations to all of the winning client work,” Paradise CEO Barbara Karasek said. “Every year we look forward to the opportunity to celebrate with HSMAI the industry’s tremendous creativity and results-driven sales and marketing campaigns. I am proud to say that at Paradise, our commitment to the tourism industry goes hand in hand with our commitment to serving as Partner for Good℠, guiding communities towards a brighter future through tourism.” Last year, Karasek was recognized by HSMAI as one of the Top 25 Extraordinary Minds in Sales, Marketing, Revenue Optimization, and Distribution.
Paradise Chief Creative Officer Tom Merrick added: “Congrats to all of our clients and community partners and to everyone on the Paradise team who may have touched this work. We are all part of a larger effort—actively contributing to the economic growth and success of our attraction and destination partners. Looking forward to even more success in 2025!”
The Adrian Awards Celebration is a must-attend industry event that annually attracts leading hospitality, travel, and tourism marketing executives and their agencies. Winning entries will be viewable in the winners’ gallery on the Adrian Awards website following the February 18 Celebration. Visit adrianawards.hsmai.org for more information on the event and competition.
“The Adrian Awards honors the creativity and vision that drives our industry forward, shining a spotlight on the marketing and communication leaders whose outstanding work truly inspires people to embrace travel and create unforgettable memories in the journey,” said Brian Hicks, president and CEO of HSMAI.
