Paradise Gains its First Indiana Client, its third in the Midwest
SoIN Tourism (Clark-Floyd Counties Convention Tourism Bureau) has selected award-winning Paradise Advertising & Marketing Inc. to develop and help implement a new tourism brand positioning effort. Paradise will evaluate current efforts as it seeks to refine branding positioning and engage with stakeholders in order to communicate and champion the destination throughout the community and to potential visitors.
Paradise is a renowned full-service marketing partner that specializes in tourism and destination brand strategy and marketing. The agency will be responsible for working closely with SoIN Tourism’s team and engaging community stakeholders to produce a brand positioning plan that helps move the destination forward through tourism.
SoIN is a two-county destination in Southern Indiana, located just across the Ohio River from Louisville, Ky. It is a place where Hoosier hospitality meets southern charm, and where quaint downtowns are surrounded by natural settings perfect for outdoor adventures. The destination offers a wealth of experiences in towns like Clarksville, Charlestown, New Albany, and Jeffersonville.
“We are thrilled to be working with Paradise,” said Luanne Mattson, SoIN Tourism’s chief marketing officer. “While the SoIN brand has seen significant growth since we introduced it in 2016, we’re eager to take it to the next level. We can think of no better partner to help us do that than Paradise.”
“This is a wonderfully welcoming destination that will surprise you at every turn,” added Tom Merrick, Chief Creative Officer at Paradise. “Everything about it – the history, the beautiful natural surroundings, the incredibly friendly people – makes it the perfect getaway spot. We can’t wait to help tell the SoIN story.”
About SoIN Tourism
SoIN Tourism is the official destination marketing organization for Clark and Floyd Counties in Southern Indiana, just north of Louisville, Ky. Offering authentic experiences in the Kentuckiana region, SoIN includes historic downtowns in Jeffersonville and New Albany, Clarksville’s retail corridor, as well as the communities of Charlestown, Floyds Knobs, Henryville, Memphis, New Washington, Sellersburg, and Starlight. Visitors who would like more information can visit the destination’s website, GoSoIN.com.
