The Dalí Museum’s Dalí Alive 360° is an immersive experience celebrating the life and creative genius of one of the most influential and inventive artists of the modern era, Salvador Dalí. It all happens within a unique new Museum space — The Dalí Dome – and delivers a multi-sensory art experience that immerses visitors in 360 degrees of light and sound, fluctuating light levels and projection-mapped moving images. Our goal was to drive local buzz and excitement for the new dome and its unforgettable immersive digital experience.